Archive | November

Is There a Brain Drain Coming?

Is There a Brain Drain Coming?

Just last night, it was announced that the State of Kansas would be making its fifth round of budget cuts (cutting higher ed back to 2006 levels), now equaling a full $1 billion in cuts from of what was originally supposed to be a $6 billion state operating budget.  Kansas is small potatoes.  Students recently [...]

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[Results] State of the University Web Department survey

[Results] State of the University Web Department survey

253 Total Responses First and foremost I wanted to thank everyone who took the time to fill out the survey. The feedback from this has been amazing and I know everyone has been anticipating the results. These results will help others shape and make informed decisions about their web environment. I have a feeling most [...]

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Teaching Them to Fish: Strategy for Implementing a Knowledge Base

Teaching Them to Fish: Strategy for Implementing a Knowledge Base

In a previous post, I talked about how to start getting your internal knowledge into a knowledge base.  But just because you’ve built a knowledge base, doesn’t mean people will begin using it.  You need to ensure that content is maintained and that people know how to use it to find the information they need.

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Live Blogging AMA Higher Ed: The E-Expectations of College Bound Seniors

This is from notes I took earlier, but didn’t have time to post. This session was beyond standing room only - people were standing out in the hall! Rachel has already blogged about this, but I thought it was worth putting out there again. You can also download the full white paper. Great data!

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Live Blogging AMA: Reinvention

Speakers: Teri Lucie Thompson, Purdue University and Elizabeth Scarborough, SimpsonScarborough If you are reinventing, you need a poster child (one that is not controversial and one that is very easy to see transformation in). At Purdue, it was a broken pay telephone that was the first thing people saw at the visitors center - the [...]

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Live Blogging AMA: Rebranding Tradition with Uncommon Results

Speaker: Dr. John F Carney III, Chancellor, Missouri University of Science and Technology Opening Video:

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Live Blogging AMA Higher Ed: The New Power: Social Media Marketing Strategy for Higher Education

Speaker: Fritz McDonald, VP of Creative Strategy, Stamats, Inc. (Sorry, I came in late to the session)

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Live Blogging AMA Higher Ed: From Gandhi to Google

Speaker: Bill Toliver, Director, The Matale Line One of your great goals as a professional should be to be fired - that’s when you know you’re pushing the envelope.

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Reflections on Stamats SIM Tech

I’m going to spend the next few days at the American Marketing Associations Symposium on the Marketing of Higher Education, live blogging when I can, but first I wanted to post an update from SIM Tech.

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Inbound School Marketing - Presentation from SIMTech

If you remember the slides from my presentation at WhippleHill’s User Conference you might notice that for the most part these are the same slides.  I did add a whole new section on conversion pages.  Yes, a conversion page is a landing page but I’m just always careful about calling it a landing page as [...]

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