Archive | January

[Results] Are Classes in Your Toolbox?

[Results] Are Classes in Your Toolbox?

Towards the end of 2009, we started a new survey of higher ed web professionals to take a look at one potential way that you are using the resources around you. The question centered on a fairly simple, central concept: odds are that on your campus you have classes teaching the creation of different kinds [...]

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IMHO 7 Reasons Why Higher Ed Is the Best Gig in All the Web

IMHO 7 Reasons Why Higher Ed Is the Best Gig in All the Web

Okay, I simply couldn’t resist tossing out a counterpoint here. This topic was started by Mark Greenfield (who was following up on a Steve Krug presentation) and continued here recently by my colleague Nikki. The reason that I want to run this from the other side is twofold: one, sometimes we just need a boost.  [...]

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IMHO 7 Reasons Why Higher Ed Is the Toughest Gig in All the Web

IMHO 7 Reasons Why Higher Ed Is the Toughest Gig in All the Web

I was on Twitter last week when Mark Greenfield put out the following call:

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Best practices for training content contributors

Best practices for training content contributors

The driving force of any web site is the content contributors, the people who know every detail of their department and hold the key to student success. These are the people you want publishing web content. What they have is value, the closer you can get them to the content creation process the better.

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Product Review: My Wishlist for the Lynda.com Academic Site License

Rather than spending time and money reinventing the wheel by creating Web-based tutorials for popular software titles only to sink more time and money into updating them with each subsequent version, schools can use a lynda.com academic site license to enable everyone on campus access to the entire lynda.com library of titles.

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Authenticity: What I learned on my winter vacation

Sharpening my saw

Sharpening my saw

“Every new beginning comes from some other beginning’s end.” (Closing Time, Semisonic.) I started graduate school with the hope that I could bring greater value to my current position, and someday advance my career in the field of marketing and communication in higher ed. After three and a half years, I earned my MBA in [...]

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Recapping 2009 and What to Expect from .eduGuru in 2010

Recapping 2009 and What to Expect from .eduGuru in 2010

It’s not a surprise to anyone that here we are in a new year.  Heck, we are in a new decade.  The new year also represents .eduGuru’s birthday and here we go pushing forward into our third year.  So before we move too far into 2010 I just wanted to share some of what happened [...]

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Best Admission Uses of Twitter

Best Admission Uses of Twitter

It is safe to expect that Twitter will not see a diminished roll in university marketing and admissions strategy plans. However, it’s hard to avoid that some people will be coming to the web guys to have them set up their admissions office with Twitter (or will do it themselves), but then will [...]

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Data Collection #FAIL

Data Collection #FAIL

Over the years and in various roles: technical, training, leadership. I’ve served on a number of implementation teams and used a number of data-collection applications: time-tracking, project-management, Web analytics, surveys, other statistics packages. What I have learned from these experiences is that there are three common ways to fail:

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