Archive | April

Facebook Hates Your Brand

Facebook Hates Your Brand

Have you ever heard the phrase how you can have too much of a good thing? That’s sort of how I feel about Facebook’s move to add Community Pages. I understand it. It’s not that it doesn’t make some sense. But it feels very much like a case of execution before consideration. They thought it [...]

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Foursquare: What Does It Really Mean To Your University?

Foursquare: What Does It Really Mean To Your University?

For any of you that are in my social network of friends on Facebook or Twitter, you might have noticed that I have been rather active on Foursquare lately.  Ok, that is a real understatement, I’m a complete addict.  I’ve gone so far as creating a whole website with all the hard to find Foursquare [...]

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Negative Comments Take 2: My Personal Rules

Many people have asked lately, ‘how do we deal with negative comments’? It is always asked at the start of a new social media campaign, usually in fear or as an excuse. Be it in Facebook, Twitter, blog comments, etc., this still is an issue I think becomes more personal than institutional. Of course companies [...]

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Why Social Media Belong in the Classroom, Part II

Why Social Media Belong in the Classroom, Part II

Back when I was a high school English teacher in the late 1990s and early 2000s, I wanted teaching English to be fun like my high school art classes. Art class wasn’t about sitting in rows and listening; it was about listening to the radio, getting out of our seats and making something.

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Inbound Marketing Success Story and Takeaway

Inbound Marketing Success Story and Takeaway

Disclaimer: I work at HubSpot.  Many of you who read this blog already know that, but I still want to be extremely transparent before I write this.  I’ve also worked at a college for six years, so I’ve been there and done that too.

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Why Social Media Belong in the Classroom

Why Social Media Belong in the Classroom

Students in New York served detention for remarks they made about a teacher on a Facebook group, three teens in Massachusetts were charged with identity theft for creating a fake Facebook page in a classmate’s name, and a professor in Pennsylvania was suspended over her Facebook posts.  Even when social media is not in the [...]

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Higher Ed Web Analytics: What’s Really Important to Report?

Ok. I’m sure most of us know what’s important. Kyle, for one, has done an excellent job in helping us all - myself included - in understanding how to use analytics to improve our higher ed web pages. But what I’m talking about here is: what’s important to tell your VP or others? As a [...]

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Delaware the Musical!

Delaware the Musical!

One of the most fun projects I’ve had the opportunity to work on since joining Fire Engine RED was the Junior & Sophomore Search project for the University of Delaware. I have been dying to write about this campaign since it started, but wanted to wait until it was complete to share it (others have [...]

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How Le Moyne College is Using DotNetNuke

How Le Moyne College is Using DotNetNuke

In the beginning, Le Moyne College’s main website was powered by a set of static web pages with a small dose of custom-written ASP to serve as our first entry into content management.  As typically happens on campuses everywhere, as Le Moyne began a branding revision in 2008, one common theme that was echoed across [...]

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Can Video Chats be Useful in Recruitment?

Can Video Chats be Useful in Recruitment?

April is an incredibly important month for Admission Offices around the country. There’s accepted student open houses, email campaigns, school swag to be mailed, and events across the country to convince top high school students that they should deposit to your school by May 1. What’s the point of all these increased marketing efforts? Sure, [...]

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