Archive | July

Book Review: Problem Solving 101 – A Simple Book For Smart People

Anyone that has read this blog for any time knows that I consider myself a problem solver first and a web/tech guy second.  A few weeks ago I presented a problem solving presentation deck and even further back I’ve talked about how to optimize your email habits, RSS reading time and establishing oneself as an [...]

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E-Expectations: How to Focus Your Online Recruiting Efforts

Yesterday, Noel-Levitz released it’s latest E-Expectations Report about what college-bound students are looking for in terms of online engagement during the admissions process. They surveyed more than 1,000 high school students about their online behavior and expectations. As usual, it contained a wealth of information about where colleges should consider focusing their efforts. Here are [...]

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Higher Ed Headbutt: Engagement Vs. ROI

Running off of my previous post, Calculating Engagement: What Do They Want, the battle always arises: which is more important, engagement or ROI? The easy answer is, they’re equally relevant. However, often the former gets a bad rap due to the unusual amorphous nature that it takes and the lack of any solidly accepted structure [...]

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How Luther College is using Reason

How Luther College is using Reason

For the past decade Dreamweaver and Contribute were the primary web workhorses at Luther College. In 2005 EZ Publish, an open-source content management system (CMS), was chosen to process admissions applications. The following year EZ Publish was decommissioned, and the entire admissions site and home page were moved into a commercial CMS, which failed to [...]

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Another Use for Powerpoint – Problem Solving Deck

I’ve always said that I don’t really consider myself a technology or a web person.  Instead I think of myself as more of a problem solver through technology.  If you remember a while back I wrote a blog post on Email Management Best Practices.  I very much know the challenges and problems with letting an [...]

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Travel Recruitment: Why the Web Matters

Admissions Offices usually plan their fall travel season during the summer, based on future recruitment and enrollment goals, establishing good connections with local high schools, or revisiting historically successful fairs. But - how often do recruiters and web/marketing offices meet before travel season begins? There’s a few reasons why your web/marketing team should reach out [...]

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