Archive | August

Get Web Analytical at Stamats!

Anyone in higher ed dealing with web analytics should be pumped to attend this year’s Stamats Integrated Marketing: Technology Conference. Not only is it in Las Vegas, but Avinash Kaushik is one of the keynote speakers! If you nerd out over this stuff (like me) you’re surely already registered, booked and raring to go. October [...]

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[Survey] Web Services Department Structure

It’s that time of year again. This survey was suggested by Matt Herzberger, Director of Web Communications at Florida International University with input from Karlyn Morissette, Michael Fienen, Kyle James, Chas Grundy from Notre Dame, Dave Olsen from West Virginia, and myself.

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Security Concerns with Google Analytics: Q&A with the Gurus

We recently received the following question from a reader: I recently joined the Advancement/University Marketing team as the person to lead the way regarding the web. I am being tasked with improving college & department websites, and I am taking it upon myself to also enter the realm of social media, and trying to get [...]

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Content Strategy Roles and You

Content Strategy Roles and You

For all of the web shops out there that are already set up with eight different people devoted to the content strategy process for your university - see you later. You probably don’t need to worry about today’s post. For the rest of you (by which, I think we’re still talking about nearly everyone), well, [...]

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Web Analytics for HelpDesks and Trainers

If some of you have been wondering if I have perhaps dropped off the face of the earth, wonder no more.  Between parenting responsibilities and accepting a new position within the my university, I have had my hands full.  But now that the dust has settled, I am finally able to get back on track [...]

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Stamats Integrated Marketing Technology Conference Giveaway

Stamats Integrated Marketing Technology Conference Giveaway

It’s Vegas, baby! The Stamats Integrated Marketing: Technology Conference will be held October 20-22 in Las Vegas, NV. Some of you folks may already be registered, but for those who haven’t - we’ve got a free giveaway that covers the $499 registration fee!

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Content Strategy is More than Marketing Strategy

Content Strategy is More than Marketing Strategy

I know that many of you are in the same camp as me when it comes to the ideal way of setting up effective web governance. The prime idea being that “web communications,” as a discipline and as an organizational unit, isn’t something that answers solely to marketing, public relations, or information technology. When you [...]

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Analytics Reports: Flying Solo?

Much to my excitement,  lately analytics  have become a trending topic  in higher ed. From blogs and sites to webinars and conferences, analytics have been the talk of the web. And for good reason: how else would we have a glimpse into how visitors use our site, and if we should continue what we are [...]

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Redesign Your University Website According to xkcd

Redesign Your University Website According to xkcd

I’m sure most of you saw the University Website xkcd comic last week and shook your fists in the air. The front page of a university website is a battleground, no doubt. Dylan Wilbanks posted a good reaction to the comic on his blog and Steve Kolowich covered it extensively in Inside Higher Ed.

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Online Cataloging Done Right(ish)

Online Cataloging Done Right(ish)

I think that out of any web project I’ve ever dealt with in higher education, online cataloging has got to be the biggest white unicorn of them all. If you scour the web for them, you’ll discover that examples of ‘good’ catalogs are few and far between (and you’ll note I’m certainly not putting my [...]

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