Archive | November

What Is Web Communication?

What Is Web Communication?

Increasingly, web professionals in higher ed are debating their titles. What does it mean to be in ‘Web Communication’? Is it more professional suicide or clout to have ‘Social Media’ in your title? Could it be more beneficial to be in a different department?

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edUi Conference Wrap Up

edUi Conference Wrap Up

This week I attended the edUi conference in Charlottesville, VA. The conference focuses on the universal methods and tools of user interface and interaction design as well as the unique challenges of producing websites and applications for large institutions. edUi is a perfect opportunity for web professionals at institutions of learning including: higher education, K-12 [...]

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Understanding Marketing Funnels and Conversion Activities

Understanding Marketing Funnels and Conversion Activities

Last week I talked about the value of an applicant so this week I want to continue that conversation up the channel and identify items on a website that also have value tied to this process.  Let’s be honest the first thing that every school just like any other business has to understand is that [...]

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