.eduGuru

1. July 2009

Inbound School Marketing Slides: Whipple Hill User Conference ‘09

By Kyle James - Today I presented at the Whipple Hill User Conference on Inbound School Marketing. I wrote an introduction to the talk last week: It Doesn’t Matter What You Call It, An Inquiry Is A Lead. The conference was my first dabble into the independent schools environment. So far it has been an amazing experience meeting a [...]

30. June 2009

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Win a Stamats SIM Tech registration!

By Karlyn Morissette

Last week, Stamats ran a contest on their Facebook page encouraging users to guess who their keynotes for the November SIM Tech conference would be based on a series of clues. After several attempts, I guessed David Armano was one of their speakers…and won! But since I’m already speaking at the conference (and thus have free [...]

24. June 2009

6 Comments

Doesn’t Matter What You Call It, An Inquiry Is a Lead

By Kyle James

Now granted, I don’t know the situation at every institute, but it seems to be that there is a fairly consistent misunderstanding of the value of a prospective student. Maybe “misunderstanding” is not the correct term. Maybe just the general sharing of this stated value isn’t made apparent to web people who can play a [...]

19. June 2009

3 Comments

Twitter: WIIFM? Ask @TechSmith.

By Nikki Massaro Kauffman

Last week at Penn State’s Web Conference, I was reminded once again of the value of Twitter. If you are following Mark Greenfield, you may be thinking this is another blog post about the #smsummit; it is not. (Sadly, I missed his session to present a workshop on screencasting.)

18. June 2009

4 Comments

Easy ROI on Facebook Ads

By Karlyn Morissette

I love Facebook Ads. They’re easy to set up, targeted, and give you free visibility among your audience, since you only pay for them when they click on the ad and go to your website/page/whatever you have set up. They’re also relatively easy to figure out your Return on Investment for using a few simple [...]

17. June 2009

9 Comments

Need a Link Building Strategy? Create Content!

By Kyle James

So a few weeks ago we talked about Off-Page Optimization where the whole strategy there is to get inbound links and to do a good job of internal linking. So after you have mastered internal linking it’s time to get those external links. This can be extremely challenging and if you go about it the [...]

16. June 2009

9 Comments

How Serious are XSS Threats for .edu’s?

By Michael Fienen

Well, thanks to the keen eyes of fellow higher ed tweeter @gilzow for spotting the article, plenty of these guys could tell you just how frustrating XSS attacks can be. There’s simply no avoiding the fact that the more dynamic and complex our higher ed sites get, the more prone we are to these exploits. [...]

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