Internet Marketing and Web Development in Higher Education and other tidbits…

One Guru’s Resolutions…

Time Icon January 1st, 2009 by Nikki Massaro Kauffman

Times Square New Year's Eve BallHappy New Year!

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Posted in Conferences, Personal, Social Networks | 4 Comments »

Functional Debate: Categories vs. Tags

Time Icon December 31st, 2008 by Michael Fienen
Several days ago (or more, seeing how long it actually took me to get this finished, whoopsie), Twitter user @stomer brought up a question to the Twitterverse regarding a common tool we use any time we work in social media these days:  “This a fair description?: categories are like table of contents items, tags are more granular like items that would be in index?“  I happened to be on right when this hit the feed, and replied: “Categories are for organizing, tags are for identifying.“  It was a simple exchange which prompted a third comment from @jdwcornell asking for some expansion on this idea, to which I am happy to oblige.

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Posted in CMS, Social Media, Web development | 4 Comments »

One Client to Instant Message Them All

Time Icon December 30th, 2008 by Kyle James

instant-messaging-clients One Client to Instant Message Them AllSo you are like most people, most people meaning a techie who reads this blog, and have more than one Instant Messaging client that you use to stay connected with your network.  Maybe if you have a good long term memory you remember the post I wrote about ping.fm being your master status update service for Facebook, Twitter, LinkedIn, etc.?  Wouldn’t it be nice that instead of having to login to AOL Instant Messenger, Yahoo! Messenger, GTalk, and the list goes on, if you could just login to one client to communicate with all your favorite people?  Guess what?  You Can!

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Posted in Social Networks, Webmaster Tools | 8 Comments »

3 Reasons to Keep Blogging

Time Icon December 22nd, 2008 by Nikki Massaro Kauffman

After commenting on colleague’s post reflecting on why he will continue to blog, I realized that both his blog and my comment were worth sharing here.

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Posted in Blogging | 9 Comments »

What the Elf: ElfYourself of the .eduGuru Team

Time Icon December 21st, 2008 by Kyle James

So I’m having a little fun waiting out a Blizzard in Boston.  Enjoy!

Disco

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Posted in Comedy, Promotion | 1 Comment »

Social Media Comes Last

Time Icon December 20th, 2008 by Kyle James

There has been A LOT of discussion on Higher Education Blogs and at Higher Education conferences lately about this thing called Social Media. First of all Social Media isn’t all that complicated, in fact it’s the simplest and oldest form of marketing called relationship building.  As I’ve said many times before “social media = building relationships”.  After reading a recent post on SEOmoz about The SEO Fundamentals Pyramid and participating in a panel discussion at CASE V I think it’s important to make sure that people understand that social media comes last.  I know I’ve preached “just do it” when it comes to social media, but unless you have the rest of your eggs in a basket then quite frankly you aren’t ready for social media.

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Posted in Social Media, Tutorial | 7 Comments »

Creating an exclusive online community for fall 2009 accepted students

Time Icon December 19th, 2008 by Rachel Reuben

A couple of weeks ago I argued reasons why it might be more effective to piggyback on existing strategies that exist at your institution rather than create a stand alone social media strategy. In this post I alluded to considering your Facebook Fan Page like a Cafe, which was inspired by Chris Brogan’s post entitled, “Cafe-Shaped Conversations.” After putting the two together, and brainstorming with some colleagues, we came up with “Cafe New Paltz,” an exclusive online community for fall 2009 accepted students. We’re using Ning and will launch this on January 2.

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Posted in Marketing, recruitment | 14 Comments »

Case V: The Web Analytics Presentation

Time Icon December 16th, 2008 by Kyle James

First, I would like to welcome any new visitors that Case V was your first introduction to .eduGuru.  I hope you will subscribe to our RSS feed or sign up for email updates on the right side navigation.  There is a lot to learn and good engagment and discussion that takes place on this blog.  I hope that you will also join the conversation? Read the rest of this entry »

Posted in Analytics, Conferences | 3 Comments »

Nothing Personal, But…

Time Icon December 16th, 2008 by Nikki Massaro Kauffman

Way back in the day when I was just an aspiring Guru—mid-November, to be precise, I promised that I had more to say on change, and, boy, do I ever. In fact, as someone who enjoys blogging, I have quite a lot to say on a lot of things. It only takes a comment on twitter, someone else’s blog, at a meeting, at lunch, or wherever for me to drag out my soapbox—tucked neatly away with my laptop bag for portability—and hop on.  (Stand back! Hand gestures, fast talking and wild ideas usually follow, especially if I’m recently caffeinated.)

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Posted in Change Management, Management | 10 Comments »

Tasty, Useful Breadcrumbs

Time Icon December 15th, 2008 by Michael Fienen

Did you by chance read User Interface Engineering’s article “Design Cop-out #2: Breadcrumbs?”   I’ll admit that I am a little bit late getting back around to this topic, which I originally read sometime back in… oh… August?   October?  Regardless, right after reading it I knew that I needed to offer a counterpoint, because while not completely incorrect, I felt that the original author was not entirely even handed with the topic, and in some cases sort of dropped the ball.

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Posted in Sitemap, Usability, Web development | 9 Comments »

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