Anyone in higher ed dealing with web analytics should be pumped to attend this year’s Stamats Integrated Marketing: Technology Conference. Not only is it in Las Vegas, but Avinash Kaushik is one of the keynote speakers! If you nerd out over this stuff (like me) you’re surely already registered, booked and raring to go. October can’t come soon enough!

Adding to this excitement, is my presentation ‘Web Analytics Strategy: Answering the Right Questions.’ As my knowledge of analytics increases, I understand that not everyone goes about them the same way. That’s why I thought it was important to have a varied presentation and invited Rick Allen to co-present. Not only do I get to learn more from his expertise and experience, but having a partner in crime helps ensure we discuss things from a varied viewpoint: from where we sit in our schools, and the level of integration with other departments we have.

This presentation builds on general analytic knowledge. It’s goal is to help support lone guns  or to bolster teams in creating, maintaining, reporting  and taking action through a comprehensive web analytics strategy. Although we’ll be discussing a bit of the nitty gritty (Google Analytics goals, segmentation, etc.), the real nuts and bolts of this presentation will be on creating a university/departmental strategy for measuring your web effectiveness.  Our hope is that you leave the presentation ready to create or update your analytics strategy, not only from a web standpoint, but from a university one as well.

For those already registered we can’t wait to join you in October – please submit any questions you’d particularly like covered and we’ll do our best.

If you’re not registered yet: why not?!

Photo courtesy: Http2007

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