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Internet Marketing and Web Development in Higher Education and other tidbits…

Book Review: Buzzmarketing: Get People to Talk About Your Stuff

12 Aug 2008

written by Kyle James

Book Review: Buzzmarketing: Get People to Talk About Your Stuff

buzzmarketing cover Book Review: Buzzmarketing: Get People to Talk About Your StuffIt’s been a while since I have recommended a book, but the last few books I’ve completed just haven’t passed the test and quite honestly have been rather disappointing, until I started reading Buzzmarketing!  This book essentially says throw your traditional marketing out the window.  Yes it’s one of those complete change of mindset type books and I really enjoyed the experience.

The book defines Buzzmarketing as:

Buzzmarketing captures the attention of consumers and the media to the point where talking about your brand or company becomes entertaining, fascinating, and newsworthy.

Buzzmarketing presents a new methodology for companies to consider when they begin a marketing campaign.  Forget spending all your money on advertising in different media, this is what everyone else does; you have to find a unique and memorable angle that will stick in the mind of your target audience.  You need to come up with a creative idea that will create buzz around your brand.

Do you remember a few years ago when a small company named half.com was covered all throughout the news for convincing a small town to rename itself half.com for a year?  This book’s author, Mark Hughes, was one of main individuals involved in that crazy, brilliant, and extremely successful campaign.  Mark starts the book off with this unique and extremely interesting story.  From this story I was hooked as he informs readers of the six buttons of buzz and takes us through other case studies of companies unique marketing campaigns the amazing word of mouth buzz they were able to create around their brands.

The Six Buttons of Buzz

  1. Push the Six Buttons
  2. Capture Media
  3. Advertise for Attention
  4. Climb Buzz Everest
  5. Discover Creativity
  6. Police Your Product

You’ll have to read the book to learn what exactly how these six buttons are used to create buzz for your brand, but I promise you it won’t be a boring read.  Bottom line is creativity is timeless and knowing how to get people talking about your business is MUCH more valuable than spending lots of money to attempt to push your brand through channels that people are increasing ignoring.  This really is one of those exciting books that will stimulate you to start thinking in new and creative directions.

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About the author

Kyle James

Kyle is the CEO & Co-Founder at nuCloud and formerly the webmaster at Wofford College. He also spent almost 4 years at HubSpot doing a range of jobs including inbound marketing consulting, sales, management, and product management.  Kyle is an active contributor in the social media spectrum. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging, and social media. He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He's definitely a fairly nice guy.

Ways to Connect with Kyle

Kyle's Blog Kyle's Facebook Kyle's LinkedIn Bio Kyle's Twitter Account Kyle's Foursquare Kyle's Flickr Photos Kyle's YouTube Profile Kyle's SlideShare Presentations

This post was written by - who has written 274 posts on .eduGuru


  • http://www.attentio.com/blog/ Linda Margaret

    Sounds like a very prescient book. Looking forward to reading it.

  • http://www.melissacheater.com Melissa Cheater

    adding this to the endless list @markgr gave me at eduweb ;) can’t wait for winter reading corners

  • http://doteduguru.com Kyle James

    @Linda & Melissa – It’s really one of those books that will suck you in and is such a quick read. Excellent story telling!

  • http://www.strategicmarketsegmentation.com/blog Linda P. Morton

    I haven’t read buzz marketing, but doing something really different has worked successfully since the days of P.T. Barnum.

    If you do what everyone else is doing, you’re just average. But the new, the unique, the truly different helps yours to stand out in the crowd of businesses.

  • http://highered.prblogs.org Andrew Careaga

    Nice review, Kyle. Building buzz has always been an important part of my marketing arsenal, particularly because I don’t have any money to spend on huge marketing or advertising campaigns. You might be interested in a book called Beyond Buzz, by Lois Kelly. I reviewed it eons ago on my blog, so you can go there and search by that title if you want to read a bit about it.

  • http://www.trinityinsight.com Craig Smith

    Interesting post and it brings up interesting facts relating to how to build a brand that I sometimes struggle with. With limited ad budgets, a company must rely on new tactics to generate POSITIVE awareness.

    I own a web analytics consulting company. We get some press, but not too much, this seems like an interesting book to set us down the path of getting more market tactics. Thanks for the review.

  • http://www.silvester-amsterdam.de/ maria

    nice review. definitely something i will check out. if it is as good as i hope it’ll spawn some fresh ideas for my next projects.

  • http://marketactual.com Market Actual

    Very interesting post,i need this.Thank you!

  • http://www.bookstoredirect.co.uk/ Buy Books

    Sounds interestings, will surely look forward to read and expand my knowledge with buzzmarketing concept.

    Thanks for the post.

  • http://www.combinedbook.com/ George

    Thanks for nice post. Buzzmarketing is really rocking.

  • http://spotagel.com ilan ver

    Thanks for nice post. Buzzmarketing is really rocking.

  • http://www.mydesigninventory.com nid entrance exam

    It’s really one of those books that makes you love reading it again and again. Thanks for the post

  • http://articles.e-mediacity.com Saleem

    This book essentially says throw your traditional marketing out the window. Yes it’s one of those complete change of mindset type books great knowledge experience thanks for share with us

  • http://wallpapers.e-mediacity.com Shahid

    Building buzz has always been an important part of my marketing arsenal, particularly because I don’t have any money to spend on huge marketing or advertising campaigns. i bookmark your site for features about books acknowledge thanking to you.

  • http://www.wmlore.com/ Maggie Bostow

    stolen. And Esau his loins, besides children. And Sarah his hands were nine hundred and said unto Esau his servants, and the womb, and divided the thicket by the host of all the field, and, behold, it not longer hide from his hand the dry ground. And as he put

  • http://profile.yahoo.com/URGRTPKC7HCNJPNXJ3IAFL5LAE Naomi

    That what every marketers and business minded individual do, they even make a catchy tagline and make a portion of it as a button. Somehow people will easily remember and recognize comical words.

  • http://twitter.com/enigmasoftware Enigma Software

    Might be a good read and help “expose” my new blog which is really needed because my traffic is pretty low these days. Always looking for forward thinking like this.

  • http://profile.yahoo.com/OBMGVY4M33Q672RA4VJRVDV5MY Edna

    After reading your article and the ideas presented this piqued my interest. I have never been so intrigued with this subject before, but your writing style has renewed my interests  http://news.springhillcaregroup.net . Thank you for posting this.

  • carmelleshan

    Just killing some in between class time on Digg and I found your article . Not usually what I prefer to read about, however it was absolutely price my time. Thanks. 
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