It’s been a while since I have recommended a book, but the last few books I’ve completed just haven’t passed the test and quite honestly have been rather disappointing, until I started reading Buzzmarketing! This book essentially says throw your traditional marketing out the window. Yes it’s one of those complete change of mindset type books and I really enjoyed the experience.
The book defines Buzzmarketing as:
Buzzmarketing captures the attention of consumers and the media to the point where talking about your brand or company becomes entertaining, fascinating, and newsworthy.
Buzzmarketing presents a new methodology for companies to consider when they begin a marketing campaign. Forget spending all your money on advertising in different media, this is what everyone else does; you have to find a unique and memorable angle that will stick in the mind of your target audience. You need to come up with a creative idea that will create buzz around your brand.
Do you remember a few years ago when a small company named half.com was covered all throughout the news for convincing a small town to rename itself half.com for a year? This book’s author, Mark Hughes, was one of main individuals involved in that crazy, brilliant, and extremely successful campaign. Mark starts the book off with this unique and extremely interesting story. From this story I was hooked as he informs readers of the six buttons of buzz and takes us through other case studies of companies unique marketing campaigns the amazing word of mouth buzz they were able to create around their brands.
The Six Buttons of Buzz
- Push the Six Buttons
- Capture Media
- Advertise for Attention
- Climb Buzz Everest
- Discover Creativity
- Police Your Product
You’ll have to read the book to learn what exactly how these six buttons are used to create buzz for your brand, but I promise you it won’t be a boring read. Bottom line is creativity is timeless and knowing how to get people talking about your business is MUCH more valuable than spending lots of money to attempt to push your brand through channels that people are increasing ignoring. This really is one of those exciting books that will stimulate you to start thinking in new and creative directions.