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Internet Marketing and Web Development in Higher Education and other tidbits…

Social Network Failure: What Happened to MySpace? #fail

12 Oct 2009

written by Kyle James

Social Network Failure: What Happened to MySpace? #fail

It seems like forever ago when I last wrote about MySpace on .eduGuru.  Actually it was over a year and a half ago when I was exploring Social Media Sites for Higher Education Marketing, but one quote still stands out as an accurate way to describe MySpace.

”MySpace is like the wild wild west or Las Vegas of social media, dirty and ghetto”

Yup, that quote pretty much summed up MySpace a year and a half ago and now it’s even worse. It’s like an abandoned Detroit neighborhood.  If you look at the below graph (click to view full size or follow the complete link to the left) from website analytics company Compete you will see how unique visitors to MySpace have pretty much flat lined over the last year while Facebook has jumped right over it.  However, look how Facebook has flat lined the last few months… this might be another trend to watch if Facebook has finally hit its saturation point.  At least Facebook got profitable first.

myspace vs facebook unique visitors Social Network Failure: What Happened to MySpace? #fail

So What Did We Learn?

MySpace had sexual predator problems and then came the swarms of spammers, viruses and even porn.    When News Corp bought MySpace for $560 million dollars back in 2005 many people thought the price was way too low.  Although MySpace was profitable for quite some time you always felt like that was because they pushed advertising too strongly and the whole site was just a bunch of unorganized advertisements.  Quite frankly I remember when I first created a MySpace profile probably back in 2006.  I thought the site felt like a badly designed site brought back from the 90’s.

For a while it was a lot of fun, but there is only so much fun we can have reconnecting with old friends before we realize why we lost touch with them in the first place.  People have short attention spans…

I think the takeaways were many but here are a few I would note:

  • Technology changes at lightning speeds (aka things get old and unsexy) – We are talking about years, not decades, between the rise and collapse of this website.
  • Keep It Simple – Remember the KISS rule I wrote about a while back?  Quite frankly it wasn’t very easy to do a lot of things in MySpace if my memory serves me correctly.  Yes, many of those things might be easier now, but the only saving grace I had was the fact I understood HTML and enough CSS to be dangerous.
  • Everyone isn’t a designer – The fact that MySpace gave people so much control over the look and feel of their profile turned out to be a very dangerous thing.
  • Advertising can’t be your only revenue stream (unless your Google) – MySpace sucked in the ad dollars and for quite some time was the much more successful bigger brother of Facebook.  Although it took Facebook forever to begin to break into the green, they appear to be building a sustainable revenue module, and instead of forcing as many ads as possible, they are doing it in intuitive and quasi interesting ways.
  • Third party developers help – You probably know third party programs in Facebook as Applications, and anyone who has ever used Twitter can probably name a dozen third party applications for it.  If you let your rabid fans build upon your produc, there will be new ideas and features that you never thought about come out!

Is Facebook Also Doomed?,

Eventually we have to assume that Facebook will hit that saturation point…the day my mom gets a Facebook account I will know it has gotten to that point  (my mom refuses to learn to text message so we might be safe here… love you Mom!).  Rachel just wrote a post last week about how she had a crisis with her institute’s Facebook page.  This will be interesting to watch going forward, especially since as I noted above they appear to be beginning to flat line on monthly unique visitor traffic.

Final Thoughts

So MySpace is the new Yahoo… it’s the new AOL.  That’s good, but that’s not great.  It basically means they win the silver for second place to hold on and slowly become less and less relevant over time.  Its golden age has come and gone, and although like those other entities I’ve just listed it will probably remain around for a while, it will never be the same beast that claimed over 75% of the market.  Take away the lessons learned and apply them for the better.

What other lessons did you learn from MySpace’s slow decline?  Leave a comment and share!

The content of this post is licensed: The post is released under a Creative Commons by-nc-sa 3.0 license


About the author

Kyle James

Kyle is the CEO & Co-Founder at nuCloud and formerly the webmaster at Wofford College. He also spent almost 4 years at HubSpot doing a range of jobs including inbound marketing consulting, sales, management, and product management.  Kyle is an active contributor in the social media spectrum. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging, and social media. He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He's definitely a fairly nice guy.

Ways to Connect with Kyle

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This post was written by - who has written 274 posts on .eduGuru


  • http://insidetimshead.wordpress.com TimN

    As much as the average person doesn’t think about CMS, and as much as higher-ed types always seem to want more variability, I think that having one crisp, clean, content-rich (yet not garish) template helped Facebook greatly outpace MySpace. I, for one, didn’t feel like squinting to see light grey text against a black background, nor did I want to hear death metal and/or emo blaring at me when I visited a page. Throw in all the spam/pr0n masquerading (not particularly well) as friend requests, and MySpace quickly became more trouble than it was worth.

    I think that may be the tipping point to any social media platform, or for most things we do in life: Do the benefits outweigh the aggravations? Facebook has the former and needs to concentrate on keeping the latter at bay to keep its lofty post.

  • http://blog.swiftkickonline.com Kevin Prentiss

    Another important difference between myspace and Facebook – one that is important for highered to incorporate – is that myspace was heavy on the avatar (lots of fake names, anonymity, bands and brands as people etc.) while Facebook emphasized real people and a social graph that reflected the real world.

    In conversations with educators and administrators, I often hear about how online is taking away from real world skills. There is this perception that the online world is all make believe (“Seriously, who could have 250 friends???”) while the real world is, well, real.

    I think the realness of Facebook built more trust and a better community than Myspace. Facebook was successful not because it competed with the real world, but because it complimented it.

    Two specific things:

    There is a huge opportunity to make the “real world” more useful by building complimentary tools. Online does not equal fake. That’s not what students (people) have shown they prefer.

    Second life is shiny. It may be useful for disinhibiting shy kids that get to hide behind an avatar, but this type of engagement doesn’t last (see myspace, and friendster to a fair degree as well). I don’t think it deserves the continued investment or grants.

    • herbisyou

      you think that ALL the profiles on FB are REAL ? I have 10 myself :-)

  • http://www.varsityoutreach.com Mark Rothbaum

    Great post! I think you are right on target that MySpace probably gave people too much control and tried to monetize too quickly (MySpace often made navigation a little confusing to make you click on more pages and view more ads before you got to where you wanted to go). I also think that you are right that Facebook will hit a saturation point, but I’m not sure that means it will be the beginning of the end.

    I tend to equate Facebook’s success in social networking to Google’s success in search. Google wasn’t the first, but they did it well enough that once people started using it, they didn’t feel a need to switch.

    Back in the early days of search, you often didn’t find what you were looking for on your first or second search, which meant you were open to trying a new search engine. Now, most people are happy with the results they get on Google. They’ve come to understand how to structure their search terms to get the best results. It’s much harder to get them to switch if all you offer is an incremental improvement at this point because people aren’t actively looking for alternatives due to dissatisfaction with Google’s results.

    I think for someone to de-throne Facebook, they’d have to offer more than an incremental improvement. I’m not sure what that improvement will be (if I did, I’d be looking for funding for my idea). Facebook has become the de-facto standard for social networking, much like Google became the standard for search. And it has some even stronger barriers. Once I’ve built up my network, I don’t won’t to have to do it all over again somewhere else. Plus, I’ve uploaded pictures as well (Facebook is the #1 photo-sharing site). That’s a lot of work getting that all set up on another social network, meaning major switching costs for users.

  • http://preciseinternetmarketing.com Guy

    Myspace has been going down for ages, full of wannabe models and actresses…As you point out the layout and look of it became frankly repellent…I’m not going to miss at all….

  • http://squaredpeg.com Bradjward

    I think it’s irresponsible for a true marketer to dismiss an audience of 55+ million people, when the same website that this graph is from shows MySpace 200+% above Twitter in traffic:

    http://siteanalytics.compete.com/myspace.com+twitter.com/

    Sure, traffic has decreased, but at what point do you decide it’s irrelevant? If 55M people are irrelevant, why do we talk so much about Twitter? What about WordPress, eBay, Amazon, Flickr, LinkedIn, and ESPN, all of which still receive less traffic in the US? (http://www.alexa.com/topsites)

    My $.02: If your goal and strategy is to communicate with and reach a percentage of your audience, go ahead and dismiss MySpace. We can all see and agree that traffic has declined, but perhaps the community has just started to define itself more and fit within those parameters?

  • http://my.blastoffnetwork.com/blastoffking Darrin

    I never liked myspace. It became a source for spammers to bombard you with all kinds of junk. For that reason I never signed up with facebook. Linkedin has been better for me but I don’t use it all that much.

    Until they can control all of the garbage in social networks better I foresee all of them eventually dieing or people losing interest.

  • Phillycheezsteak

    I never like myspace; it’s too cluttered and sloppy looking. Facebook has been a pain for the past year since they started so many applications and games. It’s just too much garbage filling the screen in my opinion. I looked for a clean, smooth looking social networking site for a while and I’ve decided that Zovue.com is exactly what I’m looking for. It has online photo sharing, online video storage, instant messaging, remote webpage sharing, built in blog. But ALL of these features have privacy settings so that you can choose who gets to see you and/or your stuff. There is a wide range of privacy settings and each section is customizable. Zovue has extra features, like online shopping, but you choose to go to the shopping section or not – that goes with everything. Zovue.com is a private social network where you the user picks what and who you see. I think the other social networking sites should follow suit and clean up their spaces.

  • http://www.facebookgenie.com/twitter_applications.html twitters apps

    Nice and impressive post it is time of facebook thanks a lot for sharing this unique information.

  • http://www.inconsequentiallogic.com Roschelle

    MySpace was definitely one aspect of social media I never was able to get into. And like you quoted…it did seem dirty and ghetto. Too much bling and very little content. No real way to have a meaningful verbal exchange…

  • http://www.bisnisonlineindonesia.com peluang usaha

    Myspace too many advertisement in it, from layout, comment box, etc.

    Dav

  • http://www.joyde.com Joyd

    Hakers around the world like to much the big social networks like My Space,facebook etc

  • Kevin

    Everyone was on MySpace and then one by one they started abandoning it and going to Facebook. I think people liked that they can interact all day with everyone in one big thread. Eventually people will get bored with that as well and move into communicating with others in the real world. How long can one stay interested in reading what they’re network all had for lunch and what they’re thinking before they move on? This is the world of short attention spans and we only do something for so long before we need something else, just like relationships perhaps?

  • http://www.myspacelayz.com short default layouts

    Hey, came in from Bing. I’ve bookmarked, thanks. :)

  • Stvie wonder

    Bing tried to dethrone Google, but failed.

  • http://www.moshbook.com The Slayer

    Dang
    I just typed a whole long message, but when I hit the submit button my FireFox hung.
    Did you get it or is it lost and I have to do it again?

  • http://www.vccandbank.com Ramer

    myspace is one of the known social networking, very cool website.

  • http://www.myspace.com/unbound2u Zak

    Well said “Bradjward”..I could Not agree more.

    To hear Anyone try to disregard Myspace as “Irrelevant”..is laughable at best.

    Myspace is the Original..the absolute model for Facebook & Twitter..both of which only hold small elements of Myspace capable Designs for users.

    I do agree Myspace is So Creative & open it allows for Creative folk to truly be that.

    Equally..for those of you simple folks that have no Creativity inside of you..Myspace is “Scary”.

    Saying there are no “Real” connections on Myspace is also a joke.

    Facebook..is mostly visited by Girls between the ages of 8-15..
    Sick & DANGEROUS.

    No policies of Protection whatsoever..either.
    Facebook was Created by a Child & is overseen by a Child..”Literally”.

    “Farmville” or whatever those applications are that “Grown Folk”..waste their time with..ha~!~..oh dear.

    There is absolutely No substance to Facebook or Twitter.
    Twitter of the two is especially embarrassing for adults to be using.

    Myspace is a true Microcosm of the world anymore.

    If you feel people are shady on there..then..
    that Speak Volumes on your ability & or In~ability to Read people well & know them for when they are “playin” or “keeping it Real”.

    We could go on & on as for personality traits & it’s CLEAR..insight into..on Myspace.

    The only people that talk badly of it or “Never got too into it”..are those controlled by their Fear & or Lack of Courage to become the most evolved version of themselves possible.

    I guarantee..those same people do Not..have Open & Honest Lives & or communication in theirs either.

    Myspace is Now & Will remain the only website to truly let People Create a “Website” Not just ‘text” based on either who they “ARE”..or who they “Wish” they could be.

    It is a wonderful Mirror for lack of Personal Growth in people anymore.

    Weak article.
    Linear at best.

  • katie

    i miss the days of myspace. i loved to decorate my pate all ghetto like.

    • http://www.myspace.com/unbound2u Zak

      It’s STILL here & STILL..One of the Leading Networking sites & TOP for Music & Artists.

      The other are already starting there fade & far sooner than Myspace ever had any type of drop off.

      There is hardly anyone that will not tire of the Linear facebook & twitter shit.

      They will eventually comeback to Myspace where with a little bit of Effort (just like in life)..you can express yourself in ANY~way you desire.

      Not Just some silly “App” shit or pre programmed click here crap.

  • Customer Service

    The death of a site like MySpace is in fact change. You must
    imagine that if leonardo da vinci just kept adding to the 16th chapel it would
    have turned to rubbish. It was not long ago that I hijacked a hate group on
    MySpace and received 75,000 plus hate mails and views in only 5 hours. I did
    this buy assuming a url of a group that was taken down and MySpace had failed
    to ban the URL of the group. The power that I was able to harness was god like,
    even though it only lasted a vary short while. It taught me so much about human
    nature, and proved that people love to hate. I call it the car crash effect it
    is the effect where every person is side tracked from what they are doing to
    see a horrible site and they simply must engage it and become part of it. It
    proved that people are emotionally attached to there social networking mediums
    and that theses mediums have power over them. There for he who controls the
    medium controls the people. Once a majority of people are controlled the rest
    will follow blindly, and no matter if the message is true or false it becomes
    fact because it is alive in the minds of men. One must understand that these
    mediums spread from a central core of individual’s who have influence in
    society, once they accept the medium it spreads like a virus. Everyone wants to
    imitate what the people they admire do, they want to be someone else, they
    simply must imitate them to attempt to gain acceptance. This concept was
    touched upon in “The Social Network” basically if one group of people
    rejects the median then others will follow in a chain reaction for fear of being
    left behind. The effect starts within a targeted age range typically 16 to 21,
    this is when humans are the most social and idialistic in there life cycle. The
    child begins to explore the world on there own independent of the parent.
    Around this core demographic there are sub demographics such as ages 10-16 they
    begin attempting to imitate the behvior of the core group ages 16-21. Then
    there are is the demographic 22-99 these are full blown adults who are seeking
    to recapture there youth and still claime dominion over the younger
    demographics. Essentialy it is the effect of having your mother standing next
    to you while you are trying to attract a new mate, it makes you uncomfortable
    and the enviroment loses its appeal. If that example doesn’t work for you
    imagine an exclusive club full of 20 somethings drinking, smoking, flirting,
    dirty dancing etc. and grandpa show up with the family photo album. Essentialy
    the trend dies because to many people are following it.

     

    If you want to know exactly when FaceBook will meet it’s
    miserable death the same way MySpace has you must create a formula based on known
    factors. The formula breaks down like this What is the toatle population of the
    area that FaceBook will attract  users,
    for our purpose lets propose the population of earth 6 Billion People. What
    percentage of the population is currently in the demographic of 16-21 and what
    percentage of the Earths population is in demographics 10-16 and 21-99. Once we
    know theses numbers we must factor in the death rate of each demographic. Next
    we eliminate the percentage of the population that is between 0-5 years olde
    because the life cycle of a site like this does not exceed 10 years and the site
    will be waining in populatrity by the time this age group reachs our core
    demographic age. We can eliminate excesively old users due to illederacy and
    lack of intrest. Next we figure out what age range each new member is in, and
    we must find out what the  rate of users
    ages 21-99 is signing up for new accounts, sadly this is the rate of death for
    the site. Because essentialy as people start bringing there kids, grandparents,
    churchs, etc. the party is over and the core demographic become sensored in
    there action resulting in a lack of intrest. Essentialy a site like this can
    not achieve long term sustainability but it can reach critical mass and
    collapse on it’s self.  The developers of
    the site begin to change the content format and the core of what the site is to
    recapture user attention like a whore beging for someone to pay attention to
    her when the parties over. Essentialy a site like FaceBook will become little
    more then a phone book with pictures and the user base will fracture into
    factions.  Imitation sites spring up and
    the core programming of the site becomes availabe for purchase, example I can
    buy software that will allow me to run an auction site, an online store, or
    video sharing site for relatively cheap. Users will become fragmented and as
    social medians change the Social Network dies because of relocation of users,
    deaths, changed screen names, change in maiden names etc.. There is some
    regeneration but eventualy the chages to the core site will cause a steady
    decline in the social network.

     

    Look at a site like eBay it has been going down hill faster
    then ever. New users are so restricted they can’t sell on the site hardly at
    all. eBay continues to tighted security controls to block users, regardless of  merit. Eventually the site will bottom out
    and die, and someone else will hold the mantal. Most of this is in The Art of
    War

  • Customer Service

    The death of a site like MySpace is in fact change. You must
    imagine that if leonardo da vinci just kept adding to the 16th chapel it would
    have turned to rubbish. It was not long ago that I hijacked a hate group on
    MySpace and received 75,000 plus hate mails and views in only 5 hours. I did
    this buy assuming a url of a group that was taken down and MySpace had failed
    to ban the URL of the group. The power that I was able to harness was god like,
    even though it only lasted a vary short while. It taught me so much about human
    nature, and proved that people love to hate. I call it the car crash effect it
    is the effect where every person is side tracked from what they are doing to
    see a horrible site and they simply must engage it and become part of it. It
    proved that people are emotionally attached to there social networking mediums
    and that theses mediums have power over them. There for he who controls the
    medium controls the people. Once a majority of people are controlled the rest
    will follow blindly, and no matter if the message is true or false it becomes
    fact because it is alive in the minds of men. One must understand that these
    mediums spread from a central core of individual’s who have influence in
    society, once they accept the medium it spreads like a virus. Everyone wants to
    imitate what the people they admire do, they want to be someone else, they
    simply must imitate them to attempt to gain acceptance. This concept was
    touched upon in “The Social Network” basically if one group of people
    rejects the median then others will follow in a chain reaction for fear of being
    left behind. The effect starts within a targeted age range typically 16 to 21,
    this is when humans are the most social and idialistic in there life cycle. The
    child begins to explore the world on there own independent of the parent.
    Around this core demographic there are sub demographics such as ages 10-16 they
    begin attempting to imitate the behvior of the core group ages 16-21. Then
    there are is the demographic 22-99 these are full blown adults who are seeking
    to recapture there youth and still claime dominion over the younger
    demographics. Essentialy it is the effect of having your mother standing next
    to you while you are trying to attract a new mate, it makes you uncomfortable
    and the enviroment loses its appeal. If that example doesn’t work for you
    imagine an exclusive club full of 20 somethings drinking, smoking, flirting,
    dirty dancing etc. and grandpa show up with the family photo album. Essentialy
    the trend dies because to many people are following it.

     

    If you want to know exactly when FaceBook will meet it’s
    miserable death the same way MySpace has you must create a formula based on known
    factors. The formula breaks down like this What is the toatle population of the
    area that FaceBook will attract  users,
    for our purpose lets propose the population of earth 6 Billion People. What
    percentage of the population is currently in the demographic of 16-21 and what
    percentage of the Earths population is in demographics 10-16 and 21-99. Once we
    know theses numbers we must factor in the death rate of each demographic. Next
    we eliminate the percentage of the population that is between 0-5 years olde
    because the life cycle of a site like this does not exceed 10 years and the site
    will be waining in populatrity by the time this age group reachs our core
    demographic age. We can eliminate excesively old users due to illederacy and
    lack of intrest. Next we figure out what age range each new member is in, and
    we must find out what the  rate of users
    ages 21-99 is signing up for new accounts, sadly this is the rate of death for
    the site. Because essentialy as people start bringing there kids, grandparents,
    churchs, etc. the party is over and the core demographic become sensored in
    there action resulting in a lack of intrest. Essentialy a site like this can
    not achieve long term sustainability but it can reach critical mass and
    collapse on it’s self.  The developers of
    the site begin to change the content format and the core of what the site is to
    recapture user attention like a whore beging for someone to pay attention to
    her when the parties over. Essentialy a site like FaceBook will become little
    more then a phone book with pictures and the user base will fracture into
    factions.  Imitation sites spring up and
    the core programming of the site becomes availabe for purchase, example I can
    buy software that will allow me to run an auction site, an online store, or
    video sharing site for relatively cheap. Users will become fragmented and as
    social medians change the Social Network dies because of relocation of users,
    deaths, changed screen names, change in maiden names etc.. There is some
    regeneration but eventualy the chages to the core site will cause a steady
    decline in the social network.

     

    Look at a site like eBay it has been going down hill faster
    then ever. New users are so restricted they can’t sell on the site hardly at
    all. eBay continues to tighted security controls to block users, regardless of  merit. Eventually the site will bottom out
    and die, and someone else will hold the mantal. Most of this is in The Art of
    War

  • George Rix

    Myspace started getting infantile and blocking links to sites they clearly didn’t like…Freewebs was one, do that and people start getting ratty and move on…like I did! 

  • http://www.facebook.com/zimmydesign Brook Zimmatore

    I agree with all your points. Though it seems they are trying to clean it up a little now… Let bygones be bygones…

  • http://www.facebook.com/NettyKinnz Netty Kinnz

    I’ve literally read this whole page and all of its comments. I started using Myspace when it first came out, i stumbled across it and decided what the heck it looks new.

    “If you feel people are shady on there..then..
    that Speak Volumes on
    your ability & or In~ability to Read people well & know them for
    when they are “playin” or “keeping it Real”.”

    Yea, Again i used it until the big major change they made that facebook now uses.
    I was able to meet new friends actually go and hang out with them cause they were “friends of friends” and i even connected with my friends from grade school to even my boss.
    I have to say tho, Myspace became a joke. Mostly started in my State, From little teen girls to older teen males spamming and trying to be #1 on myspace or “popular” as some would put it. Then the adds started, I would click to look at a msg from my family member and BOOM it would log me off and i would have to wait 20mins to read a msg about how my sister was going to be at my house in 10mins…Then people started spamming then i started getting requests from OLD MEN that i didn’t know and i would block them…then there was a limit on blocking…Right there shouldn’t be a block on blocking. Then i started to notice I HAD MY PAGE on private, and then i get an add from ME? like my photos some weirdo was using my face to talk to people…After that i decided enough was enough all anyone would talk about was “OH man goto dis party is gonna be so sick #ftfaith” like what is that, not even proper speech.

    I’ve now moved to facebook, it was great and amazing and i had all these blocks on my page, you couldn’t find me threw google, myspace and search engine EVER! i would never be added by people i dont know…WRONG since 2012 came to be they changed the page the settings theres JUNK EVERYWHERE! apps boring updated SPAM updates and even a scam made by Pedo’s to “Hey post a picture of your favorite disney film or fav cartoon” It was a ploy to get little kids to put up a picture of a character so OLD PEOPLE who shouldn’t even have a fb could prey on young children.

    I’ve also stopped using google, i’ve found millions of viruses and software on there, If they were real viruses (germs) we would all be dead by the first type of www. I now use Bing.com
    i find it actually very Clean from look to really presentation and my searching hasn’t given me anything i didn’t want.

    as for “people just thought myspace was scary”
    Really, i was 15 and i found it not only scary but disturbing. Too much going on way to much being said people (teens) showing their bodies to people. Its gross. OF CORSE people dont like myspace.

    I think twitter is a bit….Boring. i have an account…i’ve used it ONCE and ill just leave it there , really no need to ever revisit that site.

    Other sites i could list them it would take a million years. but all i know, is im in my 20′s im a big girl Gamer i hang out with friends goto church and chit chat with my friends IN PERSON…people need to step away from the computer and really LIVE LIFE. i think it a great thing to create these sites for talking to people you can’t call every day, but when will all the junk leave…all the internet is about these days is really just people trying to sell you something..or get you to join something. Ill continue to log onto facebook, but yes it will be as dead as myspace soon enough. their to the point where you can’t stand to log on.

    thank you for letting me share. I just wanted to give people and insight on someone that has used and was pleased AT ONE POINT with using all these websites. -NK

  • Jessica Quest

    MySpace just had its time. I mean, if you ask me, even Facebook has had its time. Now I just spend my time on the newer of the networks, like http://www.Formvote.com etc

  • robert

    myspace a waste of time changed the layout again looking more like xbox lost everything photos videos waste of time deleted account…

  • Zach Jonesmay Online

    Myspace has been overshadowed by Facebook, but one should not discount the millions of users that still use MySpace at this point in time! – Zach Jonesmay

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