Sharing Local Data to Improve University Decision-Making
TPR / 9:30 AM / Monday
Kevin Lavelle and Rob Liesland, Xavier University
- User – they don’t know what to ask for – where info is, who has it, how we can get it
- Geek – “you’re stupid … just let me do it”; we know what data we have, and how WE use it … we may not be thinking about how others might be able to use that data
- Sharing the data helps the university and makes you (the geek) look good
- User – I manage my own website
- Geek – You could be doing a better job
- What do users want?
- Scheduled reports
- Each month – send data based on the previous 3 months: trended traffic (to help them see effectiveness of campaigns, ads — seeing what works, what doesn’t) and top pages (showing them — what matters to them — might not always be what matters to your audience!)
- User – students use our application to apply
- Geek – we can learn a lot more
- Communications to submit
- automated emails to remind incomplete apps to be completed
- provide data to admissions or students who have completed the majority of the app — so the admissions counselors can follow up and help them complete the app
- Forecasting for enrollment
- Stealth applicants
- 1/3 of Xavier’s students first official interaction with them was when they applied — so they didn’t know anything about the students until that point.
Road to Xavier
- User – guide admitted students to enrollment
- Geek – what is there to look at?
- Stats Report
- Other tracking apps
- User – I want active alumni, and I want to know who they are
- Geek – Don’t make it too difficult
- User community
- Giving process
- Know when to say WHEN
- User – we advertise
- Geek – does it work?
- Campaign URLS – proving what works and what doesn’t — pushing your users towards using more effective methods of communication; helps administrators make decisions about future ad buys;
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