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Internet Marketing and Web Development in Higher Education and other tidbits…

#heweb10 – Sharing Local Data to Improve University Decision-Making

11 Oct 2010

written by Lacy Tite

#heweb10 – Sharing Local Data to Improve University Decision-Making

Sharing Local Data to Improve University Decision-Making
TPR / 9:30 AM / Monday
Kevin Lavelle and Rob Liesland, Xavier University


  • User  – they don’t know what to ask for – where info is, who has it, how we can get it
  • Geek – “you’re stupid … just let me do it”;  we know what data we have, and how WE use it … we may not be thinking about how others might be able to use that data
  • Sharing the data helps the university and makes you (the geek) look good

Analytics Reports

  • User – I manage my own website
  • Geek  – You could be doing a better job
  • What do users want?
  • Scheduled reports
    • Each month – send data based on the previous 3 months: trended traffic (to help them see effectiveness of campaigns, ads — seeing what works, what doesn’t) and top pages (showing them — what matters to them — might not always be what matters to your audience!)

Online Application

  • User – students use our application to apply
  • Geek – we can learn a lot more
  • Communications to submit
    • automated emails to remind incomplete apps to be completed
    • provide data to admissions or students who have completed the majority of the app — so the admissions counselors can follow up and help them complete the app
  • Forecasting for enrollment
  • Stealth applicants
    • 1/3 of Xavier’s students first official interaction with them was when they applied — so they didn’t know anything about the students until that point.

Road to Xavier

  • User – guide admitted students to enrollment
  • Geek – what is there to look at?
  • Stats Report
  • Other tracking apps


  • User – I want active alumni, and I want to know who they are
  • Geek – Don’t make it too difficult
  • User community
  • Giving process
  • Know when to say WHEN


  • User – we advertise
  • Geek – does it work?
  • Campaign URLS – proving what works and what doesn’t — pushing your users towards using more effective methods of communication; helps administrators make decisions about future ad buys;

The content of this post is licensed: ©2010 All Rights Reserved

About the author

Lacy Tite

Lacy is a web developer for Vanderbilt University (Go 'Dores!) in the  University Web Communications office (which is responsible for the Vanderbilt homepage and all top level pages - as well as providing development, design, content management, communication strategy assistance to the entire Vanderbilt community.)  Follow Lacy: twitter | VU project blog | delicious

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