Wofford College’s president, Dr. Benjamin Dunlap, was turned into an Internet sensation a few weeks ago when a video of his presentation at the TED conference from back in March 2007 was posted online on January 24th. You can learn more about Dr. Dunlap on Wikipedia or Wofford’s President page. Here is the original Wofford press release of the speech.
The college did some great promoting of the video
- Featured on the Wofford homepage for a week
- Sent out mailshot to almost 7,000 alumni and news subscribers – 650+ readers clicked on the links to watch the video
- Promoted through social bookmarking (Digg, StumbleUpon, Propeller)
There is no way we could have predicted the results! What was most surprising is that the Internet community was so receptive to a twenty minute video! I know that content is KING and this is wonderful content, but everything I had read and analyzed had stated that online videos over five minutes loose their audience. Well here is the video that is the exception!
I spent some time searching the Internet to see how widespread this video and Dr. Dunlap’s reputation has spread.
The video was posted to these sites
- The Original TED video that everything is linked too and started the excitement
- The video on YouTube (3,600+ views!)
- Video on Pluggd
- Video on AOL Videos
- Video on Thoughtware.TV
- Me Feedia
I’m sure I missed some sites, but here are some bloggers that talked about the speech and embedded the video in their post.
- The TED Blog - the original blog post
- Anne is a Man!
- Swamp Fox
- RECKON
- Disembedded
- Acidlabs
- Chris Brogan
- Reel Blonde
- Truveo
- Relaxed Focus
- “Between the Pages”
- Mahalie.com
- Pwnership
- Jamison Inc.
- Another Pale Blue Dot
- Youdaho
- timlauer.org - links to the video
- Josh Spear - This blog post is from WAY back from the original speech and talking about it
Finally if you have made it to the end of this post without watching the video, then I HIGHLY RECOMMEND sitting back and spending twenty minutes of your time to watch it.
You can also watch the video on any of the links above.
- Viral Videos: What It Means and Tips For Going Viral
- Captioning your YouTube videos with CaptionTube
- eduWEB Presentation: Email Marketing for Higher Education
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About the author
Kyle is the CEO & Co-Founder at nuCloud and formerly the webmaster at Wofford College. He also spent almost 4 years at HubSpot doing a range of jobs including inbound marketing consulting, sales, management, and product management. Kyle is an active contributor in the social media spectrum. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging, and social media. He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He's definitely a fairly nice guy.
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This post was written by Kyle James - who has written 255 posts on .eduGuru
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