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Internet Marketing and Web Development in Higher Education and other tidbits…

Kyle’s Google Analytics and SEO Presentations from HighEdWeb 2010 #heweb10

12 Oct 2010

written by Kyle James

Kyle’s Google Analytics and SEO Presentations from HighEdWeb 2010 #heweb10

HighEdWeb 2010 has been an absolute blast as it is every year.  Instead of going into a detailed post I just wanted to post the updated versions of my two presentations.  For more information on each you can follow the links below for all the great blog articles and content related to each presentation.  (hint hint, notice the keyword friendly URLs below)

The content of this post is licensed: The post is released under a Creative Commons by-nc-sa 3.0 license

About the author

Kyle James

Kyle is the CEO & Co-Founder at nuCloud and formerly the webmaster at Wofford College. He also spent almost 4 years at HubSpot doing a range of jobs including inbound marketing consulting, sales, management, and product management.  Kyle is an active contributor in the social media spectrum. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging, and social media. He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He's definitely a fairly nice guy.

Ways to Connect with Kyle

Kyle's Blog Kyle's Facebook Kyle's LinkedIn Bio Kyle's Twitter Account Kyle's Foursquare Kyle's Flickr Photos Kyle's YouTube Profile Kyle's SlideShare Presentations

This post was written by - who has written 274 posts on .eduGuru

  • Mike McCready

    I was looking at your 2nd presentation and on slide 11 you talk about the numbers. That’s amazing. Those number are almost exact for our website, with the exception that 91% of search traffic is from Google.

    The only bad thing is that if we look at the top 10 search terms, there are all a variation of our school name. It would be great to have more program keywords in the mix. The first program related keyword used is in the 35th spot.

    • Kyle James

      Mike – I think I guestimated those numbers from look at a few different accounts. So I’m not surprised that yours are pretty close. Most people are in the same range. The ones that are WAY off are either over optimized sites or under optimized sites. :)

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