Archive | Analytics
2010 Analytical Recap of Fresh new template
This site is now three years old! It is hard to believe that it has been so long since I started .eduGuru. It’s definitely changed my life and SO many great things have happened over the last three years because of this site. It is that time of the year again to look back and [...]
Continue reading...What Is Web Communication?
Increasingly, web professionals in higher ed are debating their titles. What does it mean to be in ‘Web Communication’? Is it more professional suicide or clout to have ‘Social Media’ in your title? Could it be more beneficial to be in a different department?
Continue reading...Kyle’s Google Analytics and SEO Presentations from HighEdWeb#heweb10
HighEdWebhas been an absolute blast as it is every year. Instead of going into a detailed post I just wanted to post the updated versions of my two presentations. For more information on each you can follow the links below for all the great blog articles and content related to each presentation. (hint [...]
Continue reading...Homepage Centerpiece Survey
At HighEdWebin Cincinnati I will be giving a presentation on the role and strategy surrounding centerpieces on home pages in higher ed. This information will be used in a 100% anonymous manner to reinforce and inform certain points that I will be making. The information you provide will be extremely helpful in ensuring [...]
Continue reading...Get Web Analytical at Stamats!
Anyone in higher ed dealing with web analytics should be pumped to attend this year’s Stamats Integrated Marketing: Technology Conference. Not only is it in Las Vegas, but Avinash Kaushik is one of the keynote speakers! If you nerd out over this stuff (like me) you’re surely already registered, booked and raring to go. October [...]
Continue reading...Security Concerns with Google Analytics: Q&A with the Gurus
We recently received the following question from a reader: I recently joined the Advancement/University Marketing team as the person to lead the way regarding the web. I am being tasked with improving college & department websites, and I am taking it upon myself to also enter the realm of social media, and trying to get [...]
Continue reading...Web Analytics for HelpDesks and Trainers
If some of you have been wondering if I have perhaps dropped off the face of the earth, wonder no more. Between parenting responsibilities and accepting a new position within the my university, I have had my hands full. But now that the dust has settled, I am finally able to get back on track [...]
Continue reading...Analytics Reports: Flying Solo?
Much to my excitement, lately analytics have become a trending topic in higher ed. From blogs and sites to webinars and conferences, analytics have been the talk of the web. And for good reason: how else would we have a glimpse into how visitors use our site, and if we should continue what we are [...]
Continue reading...Web Analytics Strategy: Data In Context
I attended the eduWeb Conference last week and was delighted by a reoccurring theme: measured results. The topic of analytics was front and center. During Karine Joly’s opening-session talk on marketing measurement strategy it was highlighted that many people in higher education are using analytics. This is a positive sign. However, an important question to [...]
Continue reading...Higher Ed Headbutt: Engagement Vs. ROI
Running off of my previous post, Calculating Engagement: What Do They Want, the battle always arises: which is more important, engagement or ROI? The easy answer is, they’re equally relevant. However, often the former gets a bad rap due to the unusual amorphous nature that it takes and the lack of any solidly accepted structure [...]
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