Archive | Social Networks
Facebook Page Redesign: How It Impacts You
Facebook is at it again with redesigning features within Pages. New features were revealed accidentally in December, but now all Page administrators have the opportunity to tour the new features. Admins also have the ability to “upgrade” their Pages to the new design.
Continue reading...An Interview with Inigral CEO Director of Web MarketingStaton
You’d have to be living under a rock this morning to not hear the news that The Gates Foundation has invested in Inigral, the creators of Schools on Facebook. Why is this important? It’s the first time The Foundation has made an investment in a for profit company. And it happens to be a company [...]
Continue reading...From Snowpocalypse to Twitter Melt Down
I know we’ve all been watching it. The slow accumulation of student frustration via social media regarding the lack of school delays or closings. Some ask for updates, while others openly - and explicitly - chastise schools for not considering their commutes and their safety. As community managers, I’m sure our own frustrations are growing, not about [...]
Continue reading...The LinkedIn Official Share Button – Why Should A College Care?
A couple of weeks ago LinkedIn joined Twitter, Facebook, Digg and others by offering their own social sharing button. In some respects this is pretty cool for bloggers, but how does it relate to a college website? As a college web person, what uses would I have for this button? Well I have been thinking [...]
Continue reading...Interview with Alison Zarrella, Author of The Facebook Marketing Book
For higher education web marketers Facebook is a very important social network for engaging with your audiences. Whether you are marketing to prospective students, current students or alumni, by now your institution probably has an active presence on Facebook. My friends Alison and Dan Zarrella recently published a new book called The Facebook Marketing Book. [...]
Continue reading...Dealing with Fake Facebook Groups
By now, many of you are aware of the Facebookgate Redux. This is a continuation of the issue Brad Ward discovered back in 2008. And of course, we saw it for the class ofas well. Companies are creating fake Facebook groups posing as institutions to market services to the students that join. The [...]
Continue reading...Time for another New England #edutweetup
It’s been too long since we’ve had an edutweetup in Boston. Georgy Cohen has been awesome enough to put together another great event next weekend. The event will be at John Harvard’s Brew House in Harvard Square from 8-11PM next Saturday, December 11th.
Continue reading...What Is Web Communication?
Increasingly, web professionals in higher ed are debating their titles. What does it mean to be in ‘Web Communication’? Is it more professional suicide or clout to have ‘Social Media’ in your title? Could it be more beneficial to be in a different department?
Continue reading...Social Media Policy Resource Guide for Higher Ed
When developing a social media policy, it is important to remember the nature of “social media” as a web platform. By creating an official presence for your college or university on a social media platform, you are immediately opening a dialogue with your audience. With every post you make, you’re engaging in a conversation that [...]
Continue reading...Facebook Groups Redesign: What It Means For You
Facebook announced platform changes to Groups at their offices in Palo Alto on October 6. Mashable has extensive coverage and reactions to the event here, here and here. If you’re currently using Facebook Groups or Pages to communicate with targeted communities, here’s a helpful guide to how the new Groups option will affect you.
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