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Introducing Student Affairs Live with Eric Stoller
Eric Stoller isn’t new to sharing his expertise on the web or to anyone who has read this blog for a while. In fact I might go as far as saying he is one of the first people in Higher Education to start a blog and one of the few to keep it running (ok, [...]
Continue reading...Setting Up Webmaster Tool Accounts
To all our experienced webmasters out there this is probably something that won’t help you out a ton, but for anyone not familiar with webmaster tools accounts, this article will hopefully help you setup accounts with the big boys on the block. Setting up webmaster tools accounts is good for many reasons, but the most [...]
Continue reading...Facebook Page Redesign: How It Impacts You
Facebook is at it again with redesigning features within Pages. New features were revealed accidentally in December, but now all Page administrators have the opportunity to tour the new features. Admins also have the ability to “upgrade” their Pages to the new design.
Continue reading...An Interview with Inigral CEO Director of Web MarketingStaton
You’d have to be living under a rock this morning to not hear the news that The Gates Foundation has invested in Inigral, the creators of Schools on Facebook. Why is this important? It’s the first time The Foundation has made an investment in a for profit company. And it happens to be a company [...]
Continue reading...From Snowpocalypse to Twitter Melt Down
I know we’ve all been watching it. The slow accumulation of student frustration via social media regarding the lack of school delays or closings. Some ask for updates, while others openly - and explicitly - chastise schools for not considering their commutes and their safety. As community managers, I’m sure our own frustrations are growing, not about [...]
Continue reading...Creating effective user personas
Last week I was in the Mango Languages office for a Refresh Detroit meeting and I noticed something interesting, two manikins in the middle of their space. The wall next to them was titled “Tom” and filled with all the aspects of their target user. I promised I would not reveal their secrets but it [...]
Continue reading...The LinkedIn Official Share Button – Why Should A College Care?
A couple of weeks ago LinkedIn joined Twitter, Facebook, Digg and others by offering their own social sharing button. In some respects this is pretty cool for bloggers, but how does it relate to a college website? As a college web person, what uses would I have for this button? Well I have been thinking [...]
Continue reading...Social Media Strategy and Business Organizational Structure
Every school operates under a business organizational structure that controls the way things get done. Projects and initiatives have approval chains. But how does social media strategy fit into business organizational structures? In a blog post, Mark Greenfield asked, “Who owns social media?” Well, you can argue for the side of “no one” or “everyone” [...]
Continue reading...Interview with Alison Zarrella, Author of The Facebook Marketing Book
For higher education web marketers Facebook is a very important social network for engaging with your audiences. Whether you are marketing to prospective students, current students or alumni, by now your institution probably has an active presence on Facebook. My friends Alison and Dan Zarrella recently published a new book called The Facebook Marketing Book. [...]
Continue reading...Learning How to KISS
As I sat at my desk recently looking at parts of our site that need attention, thinking about page layouts and design concepts, a thought came to me. This is not a new thought, nor a groundbreaking one. It is, however, an important one that I think a lot of us, especially at smaller universities [...]
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