Archive | Social Media
Facebook Page Redesign: How It Impacts You
Facebook is at it again with redesigning features within Pages. New features were revealed accidentally in December, but now all Page administrators have the opportunity to tour the new features. Admins also have the ability to “upgrade” their Pages to the new design.
Continue reading...Why Your Social Media Strategy May Be Falling Behind
While social media is a powerful tool, many colleges and universities aren’t seeing the results they’d like from their online efforts. To discover why some schools enjoy great success while others seem to be stuck in a rut, I spent the last few months talking to schools like UCLA, Oregon State and Emerson College that [...]
Continue reading...An Interview with Inigral CEO Director of Web MarketingStaton
You’d have to be living under a rock this morning to not hear the news that The Gates Foundation has invested in Inigral, the creators of Schools on Facebook. Why is this important? It’s the first time The Foundation has made an investment in a for profit company. And it happens to be a company [...]
Continue reading...From Snowpocalypse to Twitter Melt Down
I know we’ve all been watching it. The slow accumulation of student frustration via social media regarding the lack of school delays or closings. Some ask for updates, while others openly - and explicitly - chastise schools for not considering their commutes and their safety. As community managers, I’m sure our own frustrations are growing, not about [...]
Continue reading...Social Media Strategy and Business Organizational Structure
Every school operates under a business organizational structure that controls the way things get done. Projects and initiatives have approval chains. But how does social media strategy fit into business organizational structures? In a blog post, Mark Greenfield asked, “Who owns social media?” Well, you can argue for the side of “no one” or “everyone” [...]
Continue reading...Are E-Greetings REALLY Worth It?
It’s that time of year again. The time of year I hate. I mean it. You aren’t likely to find a bigger grinch than this guy right here. But still, I can appreciate that other people love it. What I question, however, is why people love… e-greetings. E-cards. Call them what you will. This is [...]
Continue reading...Dealing with Fake Facebook Groups
By now, many of you are aware of the Facebookgate Redux. This is a continuation of the issue Brad Ward discovered back in 2008. And of course, we saw it for the class ofas well. Companies are creating fake Facebook groups posing as institutions to market services to the students that join. The [...]
Continue reading...What Is Web Communication?
Increasingly, web professionals in higher ed are debating their titles. What does it mean to be in ‘Web Communication’? Is it more professional suicide or clout to have ‘Social Media’ in your title? Could it be more beneficial to be in a different department?
Continue reading...Social Media Policy Resource Guide for Higher Ed
When developing a social media policy, it is important to remember the nature of “social media” as a web platform. By creating an official presence for your college or university on a social media platform, you are immediately opening a dialogue with your audience. With every post you make, you’re engaging in a conversation that [...]
Continue reading...#heweb10 - “Hella Drop Shadow”: Presenting and Teaching in the Era of the Backchannel
Robin Smail (@robin2go), Patti Fantaske, and Lori Packer (@LoriPA) moderated an audience participation session discussing the ever-growing importance of the backchannel - conversation between audience members - in conferences and in the classroom. As the backchannel has moved into to Twitter and online, it has broken geophysical and time constraints - it spreads across the [...]
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