Archive | Marketing
Why Your Social Media Strategy May Be Falling Behind
While social media is a powerful tool, many colleges and universities aren’t seeing the results they’d like from their online efforts. To discover why some schools enjoy great success while others seem to be stuck in a rut, I spent the last few months talking to schools like UCLA, Oregon State and Emerson College that [...]
Continue reading...An Interview with Inigral CEO Director of Web MarketingStaton
You’d have to be living under a rock this morning to not hear the news that The Gates Foundation has invested in Inigral, the creators of Schools on Facebook. Why is this important? It’s the first time The Foundation has made an investment in a for profit company. And it happens to be a company [...]
Continue reading...Social Media Strategy and Business Organizational Structure
Every school operates under a business organizational structure that controls the way things get done. Projects and initiatives have approval chains. But how does social media strategy fit into business organizational structures? In a blog post, Mark Greenfield asked, “Who owns social media?” Well, you can argue for the side of “no one” or “everyone” [...]
Continue reading...Why Less is More in College Admissions
Less is more. The idea that an admissions office shouldn’t try to appeal to ALL prospective students but rather focus on the RIGHT students - the ones that are the best fit for the institution - seems like a simple idea. Unfortunately, too many admissions offices out there still play the numbers game.
Continue reading...What Colleges Can Learn From the Insane Clown Posse
True confession: When I was in high school, and up through college, I was near borderline obsessed with the Insane Clown Posse. Yes, I own the t-shirts. Yes, I’ve painted my face. Yes, I’ve been to the concerts and have been covered in soda. And though my musical tastes have shifted in more recent years, [...]
Continue reading...Are E-Greetings REALLY Worth It?
It’s that time of year again. The time of year I hate. I mean it. You aren’t likely to find a bigger grinch than this guy right here. But still, I can appreciate that other people love it. What I question, however, is why people love… e-greetings. E-cards. Call them what you will. This is [...]
Continue reading...Using the 7 Deadly Sins in Higher Ed Web Marketing
Yesterday, Smashing Magazine had a fun post on using the 7 Deadly Sins to help promote your website. I love posts like this because of the context they provide when thinking about concepts of promotions and marketing. By itself, the post is a good read, but some of the examples don’t precisely translate to our [...]
Continue reading...Understanding Marketing Funnels and Conversion Activities
Last week I talked about the value of an applicant so this week I want to continue that conversation up the channel and identify items on a website that also have value tied to this process. Let’s be honest the first thing that every school just like any other business has to understand is that [...]
Continue reading...Got Centerpiece? So Does Everyone Else.
Well, HighEdWeb has come and gone yet again. Year after year, I find it continues to be a worthwhile investment. In case you didn’t get a chance to drop in on my presentation this year, I was able to con a kind friend into holding a little Flip cam the whole time through my crazy [...]
Continue reading...The Power of “Social” in Social Media
Think about what goes into your social media strategy when launching campaigns. You talk about content, distribution, action, and community management. There’s helpful guides on how to track ROI after you launch a campaign and tools to provide analytics to your team members. If you step back from the computer and think about the true [...]
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