Well, HighEdWeb has come and gone yet again. Year after year, I find it continues to be a worthwhile investment. In case you didn’t get a chance to drop in on my presentation this year, I was able to con a kind friend into holding a little Flip cam the whole time through my crazy ranting. You can watch it below, and the slides are embedded underneath. Feel free to leave any additional questions in the comments below, and I’ll be happy to get back to you. Just because the conference is over doesn’t mean the conversation can’t go on. And as always, the slides are released under a Creative Commons license, so feel free to steal and reuse them if you need (just include proper attribution).
“Higher ed has a problem with its websites. Many of us are past that first big hump of “The Millennial Redesign.” We’ve plopped down money on a shiny new CMS. Our design is hip and groovy. But an issue snuck in when we weren’t looking. Centerpieces have become a staple component of the ever important home page. The problem is that they have homogenized us. We’re all doing it, and we’re all doing it the same. This presentation will look at a number of sites and their centerpieces, look at common themes, address why our current trend is a problem, and make suggestions as to where we can go and what we can do to stand out and differentiate ourselves.”