Tag Archive | "recruitment"
Social Media Recruitment: Do prospects really use it??
Research- it’s a great way to find out what’s going on in recruitment today. In the past few weeks, several reports have been released that give us a picture of where high school students are looking for information when searching for colleges. This research is a great way to see how recruitment is trending on [...]
Continue reading...E-Expectations: How to Focus Your Online Recruiting Efforts
Yesterday, Noel-Levitz released it’s latest E-Expectations Report about what college-bound students are looking for in terms of online engagement during the admissions process. They surveyed more than 1,000 high school students about their online behavior and expectations. As usual, it contained a wealth of information about where colleges should consider focusing their efforts. Here are [...]
Continue reading...Travel Recruitment: Why the Web Matters
Admissions Offices usually plan their fall travel season during the summer, based on future recruitment and enrollment goals, establishing good connections with local high schools, or revisiting historically successful fairs. But - how often do recruiters and web/marketing offices meet before travel season begins? There’s a few reasons why your web/marketing team should reach out [...]
Continue reading...Phone Calls Too Impersonal for Today’s Prospects?
I taught two classes at Champlain College this semester, both of which wrapped up last week. For one of the classes, an advanced course for seniors called Internet Issues and Strategies, students had to write a final paper/case study about an organization using technology in an innovative way….and wouldn’t you know it but one of [...]
Continue reading...Can Video Chats be Useful in Recruitment?
April is an incredibly important month for Admission Offices around the country. There’s accepted student open houses, email campaigns, school swag to be mailed, and events across the country to convince top high school students that they should deposit to your school by May 1. What’s the point of all these increased marketing efforts? Sure, [...]
Continue reading...Best Admission Uses of Twitter
For 2010, it is safe to expect that Twitter will not see a diminished roll in university marketing and admissions strategy plans. However, it’s hard to avoid that some people will be coming to the web guys to have them set up their admissions office with Twitter (or will do it themselves), but then will [...]
Continue reading...Reach More Students Without Leaving Your Office
Looking for something new to try this spring for your recruiting efforts? I recently saw a demo for CollegeWeekLive and was quite impressed with its features and the possibilities it creates for recruiters across the country.
Continue reading...The Credibility of College Info from Social Network Sites (or Lack Thereof)
Last month at NACAC, I got my hands on a copy of the Hobsons Domestic Research Report 2009-2010. It’s a fantastic report that every admissions professional should get their hands on, but one set of numbers specifically stood out to me. Hobsons asked sophomores, juniors and seniors about their perceptions of the credibility of college [...]
Continue reading...Doesn’t Matter What You Call It, An Inquiry Is a Lead
Now granted, I don’t know the situation at every institute, but it seems to be that there is a fairly consistent misunderstanding of the value of a prospective student. Maybe “misunderstanding” is not the correct term. Maybe just the general sharing of this stated value isn’t made apparent to web people who can play a [...]
Continue reading...Is Your University Using Twitter to Its Fullest Potential?
Last summer I did research for my independent study project in graduate school that resulted in “The Use of Social Media in Higher Education for Marketing and Communication: A Guide for Professionals in Higher Education.” The research was largely done in June and July 2008. During this time, very few universities were actively using Twitter.
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