Tag Archive | "Marketing"
Using the 7 Deadly Sins in Higher Ed Web Marketing
Yesterday, Smashing Magazine had a fun post on using the 7 Deadly Sins to help promote your website. I love posts like this because of the context they provide when thinking about concepts of promotions and marketing. By itself, the post is a good read, but some of the examples don’t precisely translate to our [...]
Continue reading...Can’t Make it to Stamat’s Integrated Marketing: Technology Conference? Think Again!
Fall is certainly prime time for the best in higher education conferences. With HighEdWeb and EDUCAUSE already in the bag, this week the spotlight turns to the Stamat’s Integrated Marketing: Technology Conference, aka #simtech10. And while the conference is seriously not to be missed, there are probably a lot of folks out there who simply [...]
Continue reading...Social Media Recruitment: Do prospects really use it??
Research- it’s a great way to find out what’s going on in recruitment today. In the past few weeks, several reports have been released that give us a picture of where high school students are looking for information when searching for colleges. This research is a great way to see how recruitment is trending on [...]
Continue reading...E-Expectations: How to Focus Your Online Recruiting Efforts
Yesterday, Noel-Levitz released it’s latest E-Expectations Report about what college-bound students are looking for in terms of online engagement during the admissions process. They surveyed more than 1,000 high school students about their online behavior and expectations. As usual, it contained a wealth of information about where colleges should consider focusing their efforts. Here are [...]
Continue reading...Travel Recruitment: Why the Web Matters
Admissions Offices usually plan their fall travel season during the summer, based on future recruitment and enrollment goals, establishing good connections with local high schools, or revisiting historically successful fairs. But - how often do recruiters and web/marketing offices meet before travel season begins? There’s a few reasons why your web/marketing team should reach out [...]
Continue reading...5 Tips for Running a Productive Social Media Meeting
Summer is almost upon the higher education world. You know what that means for enrollment and marketing offices - planning committees, mailing calendar adjustments, strategy meetings, year-end recaps.
Continue reading...Can Video Chats be Useful in Recruitment?
April is an incredibly important month for Admission Offices around the country. There’s accepted student open houses, email campaigns, school swag to be mailed, and events across the country to convince top high school students that they should deposit to your school by May 1. What’s the point of all these increased marketing efforts? Sure, [...]
Continue reading...Get on the Cluetrain
Would you like your very own, shiny copy of The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger? Of course you do, it’s an awesome book, and I want to help you get it. And believe it or not, it’ll be FREE (as in beer).
Continue reading...Borders Email FAIL (and how colleges can avoid the same mistake)
Borders, Borders, Borders. :::sigh::: You know that normally I’m a fan of your email. I always talk about you understanding creating value for the user during my Five Commandments of Email Marketing presentation. But yesterday, you let me down. I woke up bright and early to get an email from you with the following subject line: [...]
Continue reading...3 Things Higher Ed Can Learn from the iPad (for Better or Worse)
I’ve been thinking about this one ever since the big announcement came. Rather than give Apple the halo effect or the horn effect and hold it up as the model of what to do or what not to do, I thought these few lessons were a bit of both:
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