Tag Archive | "higher education"

Can’t Make it to Stamat’s Integrated Marketing: Technology Conference? Think Again!

Monday, October 18, 2010

6 Comments

Fall is certainly prime time for the best in higher education conferences. With HighEdWeb and EDUCAUSE already in the bag, this week the spotlight turns to the Stamat’s Integrated Marketing: Technology Conference, aka #simtech10. And while the conference is seriously not to be missed, there are probably a lot of folks out there who simply [...]

Continue reading...

Social Media Recruitment: Do prospects really use it??

Wednesday, August 4, 2010

21 Comments

Research- it’s a great way to find out what’s going on in recruitment today. In the past few weeks, several reports have been released that give us a picture of where high school students are looking for information when searching for colleges. This research is a great way to see how recruitment is trending on [...]

Continue reading...

E-Expectations: How to Focus Your Online Recruiting Efforts

Thursday, July 15, 2010

6 Comments

Yesterday, Noel-Levitz released it’s latest E-Expectations Report about what college-bound students are looking for in terms of online engagement during the admissions process. They surveyed more than 1,000 high school students about their online behavior and expectations. As usual, it contained a wealth of information about where colleges should consider focusing their efforts. Here are [...]

Continue reading...

Teaching Privacy: Friends Don’t Let Friends Post to Facebook

Friday, May 14, 2010

7 Comments

Teaching Privacy: Friends Don’t Let Friends Post to Facebook

I’ve been wanting to do a post about some of the privacy training I’ve been doing for faculty and staff since the last time Facebook updated its privacy policy.  It’s hard to keep track of when, where, and how many times Facebook has changed its privacy policy.  But this is not a post about quitting [...]

Continue reading...

Phone Calls Too Impersonal for Today’s Prospects?

Thursday, May 6, 2010

14 Comments

Phone Calls Too Impersonal for Today’s Prospects?

I taught two classes at Champlain College this semester, both of which wrapped up last week. For one of the classes, an advanced course for seniors called Internet Issues and Strategies, students had to write a final paper/case study about an organization using technology in an innovative way….and wouldn’t you know it but one of [...]

Continue reading...

Negative Comments Take 2: My Personal Rules

Thursday, April 22, 2010

10 Comments

Many people have asked lately, ‘how do we deal with negative comments’? It is always asked at the start of a new social media campaign, usually in fear or as an excuse. Be it in Facebook, Twitter, blog comments, etc., this still is an issue I think becomes more personal than institutional. Of course companies [...]

Continue reading...

Why Social Media Belong in the Classroom, Part II

Wednesday, April 21, 2010

1 Comment

Why Social Media Belong in the Classroom, Part II

Back when I was a high school English teacher in the late 1990s and early 2000s, I wanted teaching English to be fun like my high school art classes. Art class wasn’t about sitting in rows and listening; it was about listening to the radio, getting out of our seats and making something.

Continue reading...

Delaware the Musical!

Wednesday, April 14, 2010

9 Comments

Delaware the Musical!

One of the most fun projects I’ve had the opportunity to work on since joining Fire Engine RED was the Junior & Sophomore Search project for the University of Delaware. I have been dying to write about this campaign since it started, but wanted to wait until it was complete to share it (others have [...]

Continue reading...

Why Do I Tweet? I Do It for You

Tuesday, March 9, 2010

9 Comments

Why Do I Tweet? I Do It for You

A good friend of mine, @jeffswain, over at the five-4-six blog, posed a really tough question and I’ve been asking myself ever since:

Continue reading...

3 Things Higher Ed Can Learn from the iPad (for Better or Worse)

Monday, February 1, 2010

20 Comments

3 Things Higher Ed Can Learn from the iPad (for Better or Worse)

I’ve been thinking about this one ever since the big announcement came. Rather than give Apple the halo effect or the horn effect and hold it up as the model of what to do or what not to do, I thought these few lessons were a bit of both:

Continue reading...