Tag Archive | "higher education"

Live Blogging AMA Higher Ed: From Gandhi to Google

Speaker: Bill Toliver, Director, The Matale Line One of your great goals as a professional should be to be fired - that’s when you know you’re pushing the envelope.

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Reflections on Stamats SIM Tech

I’m going to spend the next few days at the American Marketing Associations Symposium on the Marketing of Higher Education, live blogging when I can, but first I wanted to post an update from SIM Tech.

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The Credibility of College Info from Social Network Sites (or Lack Thereof)

Last month at NACAC, I got my hands on a copy of the Hobsons Domestic Research Report 2009-2010. It’s a fantastic report that every admissions professional should get their hands on, but one set of numbers specifically stood out to me. Hobsons asked sophomores, juniors and seniors about their perceptions of the credibility of college [...]

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Salary versus Autonomy

Salary versus Autonomy

Like many of you, I’ve read Michael Fienen’s Equal Pay for Equal Work post from a few weeks ago.  (It’s worth a look, if you haven’t read it.)  If we want to recruit experts, it would make sense that we may have to lure them in with expert-level pay.  (I’d add to this that depending [...]

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Page Titles and Meta Descriptions: Your Search Calls to Action

Page Titles and Meta Descriptions: Your Search Calls to Action

I know that I’ve recently covered On-Page SEO, but I’m bringing back two of the specific elements.  In my job at HubSpot one of the things that I teach people is how to optimize their site for search engines.  (Just to be clear, no I’m not an SEO consultant because that is only one small [...]

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Win a Stamats SIM Tech registration!

Win a Stamats SIM Tech registration!

Last week, Stamats ran a contest on their Facebook page encouraging users to guess who their keynotes for the November SIM Tech conference would be based on a series of clues.  After several attempts, I guessed David Armano was one of their speakers…and won!  But since I’m already speaking at the conference (and thus have free [...]

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Need a Link Building Strategy? Create Content!

Need a Link Building Strategy?  Create Content!

So a few weeks ago we talked about Off-Page Optimization where the whole strategy there is to get inbound links and to do a good job of internal linking.  So after you have mastered internal linking it’s time to get those external links.  This can be extremely challenging and if you go about it the [...]

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College Ads on the Boston Subway

College Ads on the Boston Subway

So I was riding on the subway the other day and just so happened to have my Nikon D90 with me and was noticing all the ads for colleges.  For those of you that didn’t know, Boston is the quintessential college town.  Everyone knows about Harvard, MIT and Boston College but their are A LOT [...]

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The Virtues of Delegation

The Virtues of Delegation

Two weeks ago, I felt compelled to write about the black hole of academic overthink that is my calendar.  Over the years, and even as recently as in the post itself, I have sought advice on how to manage my calendar better.

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Calendar Clutter & Meeting Madness

Calendar Clutter & Meeting Madness

It seems I’ve fallen off the radar this month and so have some of my colleagues.  Are we dodging the new Facebook?  Nope.  Now that mainstream media has let all our former classmates, family and coworkers know about Twitter, are we ducking our newest followers? Nope.

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