Tag Archive | "facebook"
Social Media Policy Resource Guide for Higher Ed
When developing a social media policy, it is important to remember the nature of “social media” as a web platform. By creating an official presence for your college or university on a social media platform, you are immediately opening a dialogue with your audience. With every post you make, you’re engaging in a conversation that [...]
Continue reading...Facebook Groups Redesign: What It Means For You
Facebook announced platform changes to Groups at their offices in Palo Alto on October 6. Mashable has extensive coverage and reactions to the event here, here and here. If you’re currently using Facebook Groups or Pages to communicate with targeted communities, here’s a helpful guide to how the new Groups option will affect you.
Continue reading...E-Expectations: How to Focus Your Online Recruiting Efforts
Yesterday, Noel-Levitz released it’s latest E-Expectations Report about what college-bound students are looking for in terms of online engagement during the admissions process. They surveyed more than 1,000 high school students about their online behavior and expectations. As usual, it contained a wealth of information about where colleges should consider focusing their efforts. Here are [...]
Continue reading...Facebook Privacy and Admissions Counselors: Know Your Settings
At this point, you’re probably aware of the frenzy over Facebook’s complicated privacy settings. Major news outlets are covering it, a Quit Facebook Day campaign started, and new Facebook apps are emerging that promise to secure your privacy again.
Continue reading...Teaching Privacy: Friends Don’t Let Friends Post to Facebook
I’ve been wanting to do a post about some of the privacy training I’ve been doing for faculty and staff since the last time Facebook updated its privacy policy. It’s hard to keep track of when, where, and how many times Facebook has changed its privacy policy. But this is not a post about quitting [...]
Continue reading...Facebook Communities: Now What?
We’ve all had time to gripe, think and gasp at the new Facebook Community Pages. Director of Web Marketingdid an excellent job of getting us all up to speed with these latest evil doings in his previous post, Facebook Hates Your Brand. If you’re like me, you see it - at the very least - as a [...]
Continue reading...Facebook Hates Your Brand
Have you ever heard the phrase how you can have too much of a good thing? That’s sort of how I feel about Facebook’s move to add Community Pages. I understand it. It’s not that it doesn’t make some sense. But it feels very much like a case of execution before consideration. They thought it [...]
Continue reading...Negative Comments Take 2: My Personal Rules
Many people have asked lately, ‘how do we deal with negative comments’? It is always asked at the start of a new social media campaign, usually in fear or as an excuse. Be it in Facebook, Twitter, blog comments, etc., this still is an issue I think becomes more personal than institutional. Of course companies [...]
Continue reading...Can Video Chats be Useful in Recruitment?
April is an incredibly important month for Admission Offices around the country. There’s accepted student open houses, email campaigns, school swag to be mailed, and events across the country to convince top high school students that they should deposit to your school by May 1. What’s the point of all these increased marketing efforts? Sure, [...]
Continue reading...CO to State Facebook Users: “Shut. Down. EVERYTHING.”
Wednesday we received information that was both surprising and almost unbelievable from a friend and reader of ours over in Colorado. After some digging and communication with other contacts we have confirmed with other schools and the CO State Controller that it appears that the state of Colorado has advised state agencies, including higher ed, [...]
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