Tag Archive | "prospective students"

Social Media Recruitment: Do prospects really use it??

Wednesday, August 4, 2010


Research- it’s a great way to find out what’s going on in recruitment today. In the past few weeks, several reports have been released that give us a picture of where high school students are looking for information when searching for colleges. This research is a great way to see how recruitment is trending on [...]

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E-Expectations: How to Focus Your Online Recruiting Efforts

Thursday, July 15, 2010


Yesterday, Noel-Levitz released it’s latest E-Expectations Report about what college-bound students are looking for in terms of online engagement during the admissions process. They surveyed more than 1,000 high school students about their online behavior and expectations. As usual, it contained a wealth of information about where colleges should consider focusing their efforts. Here are [...]

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Delaware the Musical!

Wednesday, April 14, 2010


Delaware the Musical!

One of the most fun projects I’ve had the opportunity to work on since joining Fire Engine RED was the Junior & Sophomore Search project for the University of Delaware. I have been dying to write about this campaign since it started, but wanted to wait until it was complete to share it (others have [...]

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The Credibility of College Info from Social Network Sites (or Lack Thereof)

Thursday, October 22, 2009


Last month at NACAC, I got my hands on a copy of the Hobsons Domestic Research Report 2009-2010. It’s a fantastic report that every admissions professional should get their hands on, but one set of numbers specifically stood out to me. Hobsons asked sophomores, juniors and seniors about their perceptions of the credibility of college [...]

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Is Your University Using Twitter to Its Fullest Potential?

Monday, February 23, 2009


Last summer I did research for my independent study project in graduate school that resulted in “The Use of Social Media in Higher Education for Marketing and Communication: A Guide for Professionals in Higher Education.” The research was largely done in June and July 2008. During this time, very few universities were actively using Twitter.

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Social Media Comes Last

Saturday, December 20, 2008


There has been A LOT of discussion on Higher Education Blogs and at Higher Education conferences lately about this thing called Social Media. First of all Social Media isn’t all that complicated, in fact it’s the simplest and oldest form of marketing called relationship building.  As I’ve said many times before “social media = building [...]

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Blog Upgrade: Student Video Blogger

Wednesday, May 21, 2008


Starting in January we tried something a little different with our First Year Student blogs. As I’ve reported before I had a hunch that prospective students care more about videos, where their parents are more likely to read the student blogs. In a creative effort and some good collaboration we were able to combine the [...]

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Quick Post: Heat Mapping and Monthly Blog Data

Tuesday, May 13, 2008


I just wanted to share some quick data from a board of trustee’s committee presentation that I made yesterday. Two specific slides stood out as something I thought would be neat to share. (Click on the images for larger versions)

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Social Survey: StumbleUpon

Monday, February 18, 2008


According to eBizMBA, StumbleUpon is the 5th largest social bookmarking site.   It is one of the most well known and many people would say the most fun to use social bookmarking sites.  What makes StumbleUpon so much fun is the StumbleUpon toolbar.  What is so amazing about this toolbar is the ability to truly surf [...]

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Social Survey: Digg

Monday, February 11, 2008


Introduction Writing a review of Digg pertaining to Higher Education is much more difficult than writing one for MySpace or Facebook.  Digg is the first of the true Social Bookmarking sites that I’ve covered and is by far the largest, Top 30 Social Bookmarking Sites.  Digg has an Alexa ranking of 150 and reaches 0.64% [...]

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