I just wanted to share some quick data from a board of trustee’s committee presentation that I made yesterday. Two specific slides stood out as something I thought would be neat to share.
(Click on the images for larger versions)
Heat mapping is a great way to visually see where traffic visiting your site clicks. It enables you to understand usability habits. I signed up for a month’s worth of service from CrazyEgg and ran four weekly test on the homepage. I think what’s most apparent is that our left hand navigation menu is definitely doing what it is intended to do and specifically driving lots of students to the Admission or Prospective Student section of the site. I won’t bore you with lots of other observations, but I will say that it is interesting that the heatmap looks surprisingly similar every week.
Monthly Blog Facts
I still have it on the backburner to write a post describing Wofford’s Blogs, but this slide is very simple and provides some quick data about Wofford’s blogging program specifically related to First Year Bloggers. In my opinion blogging isn’t the way to reach prospective students, but I have a strong feeling their parents read them and that’s still very important. From the data presented on this monthly snapshot people are visiting and reading our blogs. It’s also important to keep in mind that most RSS subscribers read posts through a feedreader and never visit the site so their tracking data isn’t accounted.