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Kyle’s Google Analytics and SEO Presentations from HighEdWeb 2010 #heweb10

HighEdWeb 2010 has been an absolute blast as it is every year.  Instead of going into a detailed post I just wanted to post the updated versions of my two presentations.  For more information on each you can follow the links below for all the great blog articles and content related to each presentation.  (hint [...]

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Homepage Centerpiece Survey

At HighEdWeb 2010 in Cincinnati I will be giving a presentation on the role and strategy surrounding centerpieces on home pages in higher ed. This information will be used in a 100% anonymous manner to reinforce and inform certain points that I will be making. The information you provide will be extremely helpful in ensuring [...]

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Get Web Analytical at Stamats!

Anyone in higher ed dealing with web analytics should be pumped to attend this year’s Stamats Integrated Marketing: Technology Conference. Not only is it in Las Vegas, but Avinash Kaushik is one of the keynote speakers! If you nerd out over this stuff (like me) you’re surely already registered, booked and raring to go. October [...]

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Security Concerns with Google Analytics: Q&A with the Gurus

We recently received the following question from a reader: I recently joined the Advancement/University Marketing team as the person to lead the way regarding the web. I am being tasked with improving college & department websites, and I am taking it upon myself to also enter the realm of social media, and trying to get [...]

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Web Analytics for HelpDesks and Trainers

If some of you have been wondering if I have perhaps dropped off the face of the earth, wonder no more.  Between parenting responsibilities and accepting a new position within the my university, I have had my hands full.  But now that the dust has settled, I am finally able to get back on track [...]

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Analytics Reports: Flying Solo?

Much to my excitement,  lately analytics  have become a trending topic  in higher ed. From blogs and sites to webinars and conferences, analytics have been the talk of the web. And for good reason: how else would we have a glimpse into how visitors use our site, and if we should continue what we are [...]

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Web Analytics Strategy: Data In Context

I attended the eduWeb Conference last week and was delighted by a reoccurring theme: measured results. The topic of analytics was front and center. During Karine Joly’s opening-session talk on marketing measurement strategy it was highlighted that many people in higher education are using analytics. This is a positive sign. However, an important question to [...]

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Higher Ed Headbutt: Engagement Vs. ROI

Running off of my previous post, Calculating Engagement: What Do They Want, the battle always arises: which is more important, engagement or ROI? The easy answer is, they’re equally relevant. However, often the former gets a bad rap due to the unusual amorphous nature that it takes and the lack of any solidly accepted structure [...]

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Travel Recruitment: Why the Web Matters

Admissions Offices usually plan their fall travel season during the summer, based on future recruitment and enrollment goals, establishing good connections with local high schools, or revisiting historically successful fairs. But - how often do recruiters and web/marketing offices meet before travel season begins? There’s a few reasons why your web/marketing team should reach out [...]

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Calculating Engagement: What Do They Want?

We’re all a flurry in our respective endeavours: creating dynamic content for our site, working on optimizing our text for search, creating opportunities for offline efforts to sync with online communities. But have we really stopped to consider how our target truly wants to receive content? How will we determine if what we created and [...]

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