Archive | Analytics
Calculating Engagement: What Do They Want?
We’re all a flurry in our respective endeavours: creating dynamic content for our site, working on optimizing our text for search, creating opportunities for offline efforts to sync with online communities. But have we really stopped to consider how our target truly wants to receive content? How will we determine if what we created and [...]
Continue reading...Organic Search: Make Their Efforts Work for You
As higher ed professionals, we learn to juggle many hats and tasks. Some wanted, some not. As we struggle to implement the latest social technologies and integrate personalized content, we may not have time to be well versed in SEO techniques or the importance of organic search. Why should we take the time to figure [...]
Continue reading...Higher Ed Web Analytics: What’s Really Important to Report?
Ok. I’m sure most of us know what’s important. Kyle, for one, has done an excellent job in helping us all - myself included - in understanding how to use analytics to improve our higher ed web pages. But what I’m talking about here is: what’s important to tell your VP or others? As a [...]
Continue reading...Data Collection #FAIL
Over the years and in various roles: technical, training, leadership. I’ve served on a number of implementation teams and used a number of data-collection applications: time-tracking, project-management, Web analytics, surveys, other statistics packages. What I have learned from these experiences is that there are three common ways to fail:
Continue reading...Mobile Analytics Revisited (Have You Been Keeping Up?)
This past March, I wrote a tutorial that described some techniques of measuring mobile traffic in Google Analytics. Believe it or not, you can’t just set that kind of stuff and forget it. In just the eight months since then, the topography of the mobile landscape has changed, and I wanted to share some changes [...]
Continue reading...Building Your Own Listening Post
The basic concept of the social web and Web 2.0 is one of conversations and user generated content. Engagement. Interaction. My focus today is on the former, with a dab of latter. Universities are much like other big brands, people talk about us in a lot of places, in a lot of ways, both good [...]
Continue reading...Easy ROI on Facebook Ads
I love Facebook Ads. They’re easy to set up, targeted, and give you free visibility among your audience, since you only pay for them when they click on the ad and go to your website/page/whatever you have set up. They’re also relatively easy to figure out your Return on Investment for using a few simple [...]
Continue reading...Mobile Analytics: The Neglected Mutant Step Child
How many iPhones visited your site yesterday? Can you tell me? Could you get it set up if you needed to? At many universities, concerns about the usage of mobile devices (i.e. PDAs and smart phones) are increasing with respect to their web sites. Are they meeting the needs of the users? Can the users [...]
Continue reading...Book Review: Web Analytics An Hour A Day by Avinash Kaushik
I’ve been promising this book review of “Web Analytics: An Hour a Day” by Avinash Kaushik for near six months and it has taken every week of six months to finally make it all the way through this book. I’ve spoken many times about Avinash and his wonderful blog “Occam’s Razor” which this book being [...]
Continue reading...The Art of Assessing Your Data
When it comes to numbers, there are three types of people: People who react without any supporting data whatsoever.
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