Tag Archive | "admissions"

Facebook Groups Redesign: What It Means For You

Thursday, October 7, 2010

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Facebook Groups Redesign: What It Means For You

Facebook announced platform changes to Groups at their offices in Palo Alto on October 6. Mashable has extensive coverage and reactions to the event here, here and here. If you’re currently using Facebook Groups or Pages to communicate with targeted communities, here’s a helpful guide to how the new Groups option will affect you.

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Social Media Recruitment: Do prospects really use it??

Wednesday, August 4, 2010

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Research- it’s a great way to find out what’s going on in recruitment today. In the past few weeks, several reports have been released that give us a picture of where high school students are looking for information when searching for colleges. This research is a great way to see how recruitment is trending on [...]

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E-Expectations: How to Focus Your Online Recruiting Efforts

Thursday, July 15, 2010

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Yesterday, Noel-Levitz released it’s latest E-Expectations Report about what college-bound students are looking for in terms of online engagement during the admissions process. They surveyed more than 1,000 high school students about their online behavior and expectations. As usual, it contained a wealth of information about where colleges should consider focusing their efforts. Here are [...]

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Travel Recruitment: Why the Web Matters

Friday, July 2, 2010

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Travel Recruitment: Why the Web Matters

Admissions Offices usually plan their fall travel season during the summer, based on future recruitment and enrollment goals, establishing good connections with local high schools, or revisiting historically successful fairs. But - how often do recruiters and web/marketing offices meet before travel season begins? There’s a few reasons why your web/marketing team should reach out [...]

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Facebook Privacy and Admissions Counselors: Know Your Settings

Wednesday, May 19, 2010

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Facebook Privacy and Admissions Counselors: Know Your Settings

At this point, you’re probably aware of the frenzy over Facebook’s complicated privacy settings. Major news outlets are covering it, a Quit Facebook Day campaign started, and new Facebook apps are emerging that promise to secure your privacy again.

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Phone Calls Too Impersonal for Today’s Prospects?

Thursday, May 6, 2010

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Phone Calls Too Impersonal for Today�s Prospects?

I taught two classes at Champlain College this semester, both of which wrapped up last week. For one of the classes, an advanced course for seniors called Internet Issues and Strategies, students had to write a final paper/case study about an organization using technology in an innovative way….and wouldn’t you know it but one of [...]

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Best Admission Uses of Twitter

Monday, January 11, 2010

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Best Admission Uses of Twitter

For 2010, it is safe to expect that Twitter will not see a diminished roll in university marketing and admissions strategy plans. However, it’s hard to avoid that some people will be coming to the web guys to have them set up their admissions office with Twitter (or will do it themselves), but then will [...]

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Reach More Students Without Leaving Your Office

Monday, January 4, 2010

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Reach More Students Without Leaving Your Office

Looking for something new to try this spring for your recruiting efforts? I recently saw a demo for CollegeWeekLive and was quite impressed with its features and the possibilities it creates for recruiters across the country.

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The Credibility of College Info from Social Network Sites (or Lack Thereof)

Thursday, October 22, 2009

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Last month at NACAC, I got my hands on a copy of the Hobsons Domestic Research Report 2009-2010. It’s a fantastic report that every admissions professional should get their hands on, but one set of numbers specifically stood out to me. Hobsons asked sophomores, juniors and seniors about their perceptions of the credibility of college [...]

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Show Me The Conversions

Tuesday, September 15, 2009

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The job of a college admissions office is to enroll students at the institution. That is their sole reason for being. It is why the college invests money in them. It’s why the admissions staff has jobs.

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