Tag Archive | "admissions"

So you want to start a blog for your admissions office…

The other day on DoJo’s blog, I reprimanded staff members who are charged with maintaining blogs on their institutional websites that leave them for months at a time without an update.  Since posts on DoJo are extremely short by design, I wanted to elaborate further.  We’ve identified a problem, now let’s talk about how to [...]

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Is Your University Using Twitter to Its Fullest Potential?

Last summer I did research for my independent study project in graduate school that resulted in “The Use of Social Media in Higher Education for Marketing and Communication: A Guide for Professionals in Higher Education.” The research was largely done in June and July 2008. During this time, very few universities were actively using Twitter.

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Café New Paltz - 5 days in

This update is part 2 in a series about Café New Paltz, an exclusive online community using Ning for our fall 2009 accepted students at the State University of New York at New Paltz.

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Creating an exclusive online community for fall 2009 accepted students

A couple of weeks ago I argued reasons why it might be more effective to piggyback on existing strategies that exist at your institution rather than create a stand alone social media strategy. In this post I alluded to considering your Facebook Fan Page like a Cafe, which was inspired by Chris Brogan’s post entitled, “Cafe-Shaped [...]

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