Tag Archive | "higher ed"

Analytics Reports: Flying Solo?

Monday, August 9, 2010

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Analytics Reports: Flying Solo?

Much to my excitement,  lately analytics  have become a trending topic  in higher ed. From blogs and sites to webinars and conferences, analytics have been the talk of the web. And for good reason: how else would we have a glimpse into how visitors use our site, and if we should continue what we are [...]

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Facebook Communities: Now What?

Tuesday, May 11, 2010

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Facebook Communities: Now What?

We’ve all had time to gripe, think and gasp at the new Facebook Community Pages. Michael did an excellent job of getting us all up to speed with these latest evil doings in his previous post, Facebook Hates Your Brand. If you’re like me, you see it  - at the very least - as a [...]

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Phone Calls Too Impersonal for Today’s Prospects?

Thursday, May 6, 2010

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Phone Calls Too Impersonal for Today’s Prospects?

I taught two classes at Champlain College this semester, both of which wrapped up last week. For one of the classes, an advanced course for seniors called Internet Issues and Strategies, students had to write a final paper/case study about an organization using technology in an innovative way….and wouldn’t you know it but one of [...]

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Higher Ed Web Analytics: What’s Really Important to Report?

Thursday, April 15, 2010

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Ok. I’m sure most of us know what’s important. Kyle, for one, has done an excellent job in helping us all - myself included - in understanding how to use analytics to improve our higher ed web pages. But what I’m talking about here is: what’s important to tell your VP or others? As a [...]

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University Twitter Accounts: Spring Cleaning

Thursday, April 1, 2010

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For some of us, Twitter management may be a luxury (or a curse) that we aren’t  able to allot much time to. A necessary tactic for most, we may have students to do this or may be on a weekly schedule of checking ritualistically every few days. But, for those who are lucky enough to [...]

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Negative Facebook Comments: @#$% Me

Thursday, March 25, 2010

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I knew smooth sailing couldn’t last forever. Someday, that dreaded negative comment would rear its ugly head on  our university Facebook page. I just didn’t know it would be so harassing, misplaced and something that would give me an instant panic attack.

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3 Things Higher Ed Can Learn from the iPad (for Better or Worse)

Monday, February 1, 2010

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3 Things Higher Ed Can Learn from the iPad (for Better or Worse)

I’ve been thinking about this one ever since the big announcement came. Rather than give Apple the halo effect or the horn effect and hold it up as the model of what to do or what not to do, I thought these few lessons were a bit of both:

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IMHO 7 Reasons Why Higher Ed Is the Best Gig in All the Web

Thursday, January 28, 2010

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IMHO 7 Reasons Why Higher Ed Is the Best Gig in All the Web

Okay, I simply couldn’t resist tossing out a counterpoint here. This topic was started by Mark Greenfield (who was following up on a Steve Krug presentation) and continued here recently by my colleague Nikki. The reason that I want to run this from the other side is twofold: one, sometimes we just need a boost.  [...]

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IMHO 7 Reasons Why Higher Ed Is the Toughest Gig in All the Web

Wednesday, January 27, 2010

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IMHO 7 Reasons Why Higher Ed Is the Toughest Gig in All the Web

I was on Twitter last week when Mark Greenfield put out the following call:

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Reach More Students Without Leaving Your Office

Monday, January 4, 2010

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Reach More Students Without Leaving Your Office

Looking for something new to try this spring for your recruiting efforts? I recently saw a demo for CollegeWeekLive and was quite impressed with its features and the possibilities it creates for recruiters across the country.

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