Tag Archive | "higher ed"
Reflections on Stamats SIM Tech
I’m going to spend the next few days at the American Marketing Associations Symposium on the Marketing of Higher Education, live blogging when I can, but first I wanted to post an update from SIM Tech.
Continue reading...The Credibility of College Info from Social Network Sites (or Lack Thereof)
Last month at NACAC, I got my hands on a copy of the Hobsons Domestic Research Report 2009-2010. It’s a fantastic report that every admissions professional should get their hands on, but one set of numbers specifically stood out to me. Hobsons asked sophomores, juniors and seniors about their perceptions of the credibility of college [...]
Continue reading...Salary versus Autonomy
Like many of you, I’ve read Director of Web Marketing’s Equal Pay for Equal Work post from a few weeks ago. (It’s worth a look, if you haven’t read it.) If we want to recruit experts, it would make sense that we may have to lure them in with expert-level pay. (I’d add to this that depending [...]
Continue reading...eduwebliveblog - User Generated Content
User Generated Content - Tapping into the Power! by Tom Williams, Innogage - Ohio Room
Continue reading...The Virtues of Delegation
Two weeks ago, I felt compelled to write about the black hole of academic overthink that is my calendar. Over the years, and even as recently as in the post itself, I have sought advice on how to manage my calendar better.
Continue reading...Calendar Clutter & Meeting Madness
It seems I’ve fallen off the radar this month and so have some of my colleagues. Are we dodging the new Facebook? Nope. Now that mainstream media has let all our former classmates, family and coworkers know about Twitter, are we ducking our newest followers? Nope.
Continue reading...Why Do We Fall Down? So That We Can Learn How to Pick Our Self Up!
The following is a guest post by Paul Prewitt the Electronic Communications Coordinator at the University of Arkansas Alumni Association. Paul was kind enough to share an inside ‘FAIL’ that they recently fixed and is hoping you can learn from it too. You can contact Paul online at (www.draftmotif.org) or connect through twitter. This is [...]
Continue reading...Tips for Future Higher Ed Bloggers
Last week at Stamats, I was involved in more than a few sidelines conversations about becoming a higher ed blogger. Some people felt intimidated, as if they didn’t have anything valuable to add to the conversation. Others were concerned about backlash from their institutions if other employees (or even worse, their bosses) found out about [...]
Continue reading...Why do email marketing?
Why do email marketing? Mark Brownlow’s post on of that title on Email Marketing Reports presents an excellent argument about why email marketing is still relevant, despite all the claims of its death. Here are the highlights:
Continue reading...Links of the Week: 5 Higher Ed Web Blogs You Probably Haven’t Heard of Worth Reading
So last week was probably the first time in six months that I didn’t have a weekly links of the weeks post and I’m going to keep that trend an additional week. Part of being a good blogger is being a good reader and finding out what is going on out in the blogosphere and [...]
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