doteduguru

edUi Conference Wrap Up

This week I attended the edUi conference in Charlottesville, VA. The conference focuses on the universal methods and tools of user interface and interaction design as well as the unique challenges of producing websites and applications for large institutions. edUi is a perfect opportunity for web professionals at institutions of learning including: higher education, K-12 [...]

Web Analytics Strategy: Data In Context

I attended the eduWeb Conference last week and was delighted by a reoccurring theme: measured results. The topic of analytics was front and center. During Karine Joly’s opening-session talk on marketing measurement strategy it was highlighted that many people in higher education are using analytics. This is a positive sign. However, an important question to [...]

Travel Recruitment: Why the Web Matters

Admissions Offices usually plan their fall travel season during the summer, based on future recruitment and enrollment goals, establishing good connections with local high schools, or revisiting historically successful fairs. But - how often do recruiters and web/marketing offices meet before travel season begins? There’s a few reasons why your web/marketing team should reach out [...]

Higher Ed Web Analytics: What’s Really Important to Report?

Ok. I’m sure most of us know what’s important. Kyle, for one, has done an excellent job in helping us all - myself included - in understanding how to use analytics to improve our higher ed web pages. But what I’m talking about here is: what’s important to tell your VP or others? As a [...]

Data Collection #FAIL

Over the years and in various roles: technical, training, leadership. I’ve served on a number of implementation teams and used a number of data-collection applications: time-tracking, project-management, Web analytics, surveys, other statistics packages. What I have learned from these experiences is that there are three common ways to fail:

Mobile Analytics Revisited (Have You Been Keeping Up?)

This past March, I wrote a tutorial that described some techniques of measuring mobile traffic in Google Analytics.  Believe it or not, you can’t just set that kind of stuff and forget it.  In just the eight months since then, the topography of the mobile landscape has changed, and I wanted to share some changes [...]

Mobile Analytics: The Neglected Mutant Step Child

How many iPhones visited your site yesterday?  Can you tell me?  Could you get it set up if you needed to?  At many universities, concerns about the usage of mobile devices (i.e. PDAs and smart phones) are increasing with respect to their web sites.  Are they meeting the needs of the users?  Can the users [...]

Guru Interviews: Shelby Thayer, Penn State University

Tracking outgoing clicks with Google Analytics

I wanted my first post as a .eduGuru to be something spectacular, unfortunately all the ideas I had were taking too long to write, so here is something short and sweet.

Links of the Week May 16th

Wofford’s commencement is this weekend and Phillip Stone’s From the Archive blog has posted quite a few interesting posts about commencement over the last week. One that I found really interesting was one about Commencement at Wofford in 1858. Man things have changed over the last 150 years, but what an interesting look at how [...]