Tag Archive | "best practices"

Best practices for training content contributors

Tuesday, January 26, 2010

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Best practices for training content contributors

The driving force of any web site is the content contributors, the people who know every detail of their department and hold the key to student success. These are the people you want publishing web content. What they have is value, the closer you can get them to the content creation process the better.

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Don’t lose your identity - Create an effective print style sheet

Monday, November 2, 2009

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Making a Web site flexible is an art. Not only does your site have to look good cross browser on screen but also scale down gracefully for a mobile phone or print.

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Need a Link Building Strategy? Create Content!

Wednesday, June 17, 2009

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Need a Link Building Strategy?  Create Content!

So a few weeks ago we talked about Off-Page Optimization where the whole strategy there is to get inbound links and to do a good job of internal linking.  So after you have mastered internal linking it’s time to get those external links.  This can be extremely challenging and if you go about it the [...]

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Time to get serious about email

Thursday, May 28, 2009

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“Direct mail has begun spiraling into what we believe is a precipitous decline from which it will never fully recover”

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Understanding SEO: On-Page

Wednesday, May 6, 2009

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Understanding SEO: On-Page

Search Engine Optimization (SEO) is not pixie dust or snake oil. It’s a group of fundamental things that when done to a website it makes your site more accessible and usable.  The thing that I tell people all the time is “A search bot is your dumbest blindest user. If you aren’t creating your site [...]

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The problem with email benchmarks

Wednesday, December 10, 2008

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Preface: So Kyle tells me its been a month since I’ve posted.  I’ll be honest - between conferences/live blogging, guest bloggers/contests and new writers, I’ve kind of been sitting back and letting the madness settle.  But to make up for it, here’s a nice little 1,000 word post on email marketing that I’m sure no [...]

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Links of the Week October 24th, 2008

Friday, October 24, 2008

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Did you miss me?  It’s been a few weeks since I’ve posted a Links of the Week…  I’ve been busy.  Honestly I’m finding it harder and harder to identify unique and outstanding mind stimulating reading material.  Maybe that’s because I’ve been reading so much especially over the last ten months?  Maybe it’s because I’m not [...]

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Using Redirectors for Offline Campaigns

Thursday, October 2, 2008

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So in a recent post I discussed Landing Pages and I mentioned offline campaigns and the importance of tracking these campaigns.  So now that we have that knowledge and I’ve also discussed using 301 redirects on your web server to send an individual from one page directly to another we can pull these two pieces [...]

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