Tag Archive | "web analytics"

Web Analytics for HelpDesks and Trainers

If some of you have been wondering if I have perhaps dropped off the face of the earth, wonder no more.  Between parenting responsibilities and accepting a new position within the my university, I have had my hands full.  But now that the dust has settled, I am finally able to get back on track [...]

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Data Collection #FAIL

Data Collection #FAIL

Over the years and in various roles: technical, training, leadership. I’ve served on a number of implementation teams and used a number of data-collection applications: time-tracking, project-management, Web analytics, surveys, other statistics packages. What I have learned from these experiences is that there are three common ways to fail:

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Book Review: Web Analytics An Hour A Day by Avinash Kaushik

Book Review: Web Analytics An Hour A Day by Avinash Kaushik

I’ve been promising this book review of “Web Analytics: An Hour a Day” by Avinash Kaushik for near six months and it has taken every week of six months to finally make it all the way through this book.  I’ve spoken many times about Avinash and his wonderful blog “Occam’s Razor” which this book being [...]

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The Art of Assessing Your Data

The Art of Assessing Your Data

When it comes to numbers, there are three types of people: People who react without any supporting data whatsoever.

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Offline Campaign Tracking: Presentation Clickthrough Comparison

Offline Campaign Tracking: Presentation Clickthrough Comparison

So if you have been reading this blog for any amount of time you know that in the last quarter of 2008 I made the Higher Education conference circuit presenting at HighEdWeb, Stamats, and Case V.  At each of those conferences I presented on the subject of Web Analytics.  As I told people at each [...]

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Tampa May Not Be World Champions, But We Are Coming Anyway!

This Wednesday starts the Stamats Integrated Marketing Conference: Technology Collaboration, Results.  Wow that’s a mouthful to get out properly.  Although this conference is not track heavy, it should more than make up with the quality of the presentation.  The BlogHighEd guys are both presenting (Matt Herzberger and Brad J Ward) and Karlyn and I have [...]

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Reflections on HighEdWeb Conference 2008

What an absolutely incredible, all consuming, information packed, community ran, communication filled conference.  The crew in charge of HighEdWeb put together an absolutely incredible conference with a wonderful group of people and you can tell in the atmosphere that it’s kind of like a gigantic family.  Winning “Best in Track” honors for my Hello is [...]

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Using Redirectors for Offline Campaigns

So in a recent post I discussed Landing Pages and I mentioned offline campaigns and the importance of tracking these campaigns.  So now that we have that knowledge and I’ve also discussed using 301 redirects on your web server to send an individual from one page directly to another we can pull these two pieces [...]

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Links of the Week September 19th, 2008

Another week in the books.  I don’t know about you, but I’m starting to get the excitement itch about the upcoming HighEdWeb Conference.  I guess the itch finally started to set in after I finished my slides for the presentation I’m giving.  60+ slides of goodness later and I’m ready to go!  You have also [...]

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Links of the Week July 3rd, 2008

Well tomorrow is the 4th of July so hopefully you won’t be waiting for my Friday links of the week because I’ll be off having a merry time down in Charleston, SC for the weekend.  Last Friday’s day trip to New York City and the Subway Series was incredible and I don’t know if I [...]

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