Tag Archive | "web analytics"
Web Analytics for HelpDesks and Trainers
If some of you have been wondering if I have perhaps dropped off the face of the earth, wonder no more. Between parenting responsibilities and accepting a new position within the my university, I have had my hands full. But now that the dust has settled, I am finally able to get back on track [...]
Continue reading...Data Collection #FAIL
Over the years and in various roles: technical, training, leadership. I’ve served on a number of implementation teams and used a number of data-collection applications: time-tracking, project-management, Web analytics, surveys, other statistics packages. What I have learned from these experiences is that there are three common ways to fail:
Continue reading...Book Review: Web Analytics An Hour A Day by Avinash Kaushik
I’ve been promising this book review of “Web Analytics: An Hour a Day” by Avinash Kaushik for near six months and it has taken every week of six months to finally make it all the way through this book. I’ve spoken many times about Avinash and his wonderful blog “Occam’s Razor” which this book being [...]
Continue reading...The Art of Assessing Your Data
When it comes to numbers, there are three types of people: People who react without any supporting data whatsoever.
Continue reading...Offline Campaign Tracking: Presentation Clickthrough Comparison
So if you have been reading this blog for any amount of time you know that in the last quarter ofI made the Higher Education conference circuit presenting at HighEdWeb, Stamats, and Case V. At each of those conferences I presented on the subject of Web Analytics. As I told people at each [...]
Continue reading...Tampa May Not Be World Champions, But We Are Coming Anyway!
This Wednesday starts the Stamats Integrated Marketing Conference: Technology Collaboration, Results. Wow that’s a mouthful to get out properly. Although this conference is not track heavy, it should more than make up with the quality of the presentation. The BlogHighEd guys are both presenting (Matt Herzberger and Brad J Ward) and Head of Marketing and I have [...]
Continue reading...Reflections on HighEdWeb Conference
What an absolutely incredible, all consuming, information packed, community ran, communication filled conference. The crew in charge of HighEdWeb put together an absolutely incredible conference with a wonderful group of people and you can tell in the atmosphere that it’s kind of like a gigantic family. Winning “Best in Track” honors for my Hello is [...]
Continue reading...Using Redirectors for Offline Campaigns
So in a recent post I discussed Landing Pages and I mentioned offline campaigns and the importance of tracking these campaigns. So now that we have that knowledge and I’ve also discussed using 301 redirects on your web server to send an individual from one page directly to another we can pull these two pieces [...]
Continue reading...Links of the Week September 19th
Another week in the books. I don’t know about you, but I’m starting to get the excitement itch about the upcoming HighEdWeb Conference. I guess the itch finally started to set in after I finished my slides for the presentation I’m giving. 60+ slides of goodness later and I’m ready to go! You have also [...]
Continue reading...Links of the Week July 3rd
Well tomorrow is the 4th of July so hopefully you won’t be waiting for my Friday links of the week because I’ll be off having a merry time down in Charleston, SC for the weekend. Last Friday’s day trip to New York City and the Subway Series was incredible and I don’t know if I [...]
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