Tag Archive | "audience"
Talk Documentation to Me
If you’ve ever had a conversation with me that lasted longer than a few minutes, you know the one thing that will keep me talking is end-user documentation. Whether you are writing documentation for your implementation of a CMS, a migration from one application to another, or simple instructions on using a Web form or [...]
Continue reading...Help Me Help You: Social Media Education
Are you a resource on your campus for all things social media? Yes? Let’s brainstorm about how we can best react to and assist people on campus who come to us to ask for guidance with some ideas they have.
Continue reading...Social Media Comes Last
There has been A LOT of discussion on Higher Education Blogs and at Higher Education conferences lately about this thing called Social Media. First of all Social Media isn’t all that complicated, in fact it’s the simplest and oldest form of marketing called relationship building. As I’ve said many times before “social media = building [...]
Continue reading...The problem with email benchmarks
Preface: So Foundertells me its been a month since I’ve posted. I’ll be honest - between conferences/live blogging, guest bloggers/contests and new writers, I’ve kind of been sitting back and letting the madness settle. But to make up for it, here’s a nice little 1,000 word post on email marketing that I’m sure no [...]
Continue reading...Practical Example of Google Analytics New Advanced Segments
Yesterday I posted a case study showing how email marketing is still relevant to Young Alumni. Because it’s the day before Thanksgiving and it’s a little slow I’ve been doing a little more digging into that campaign. A little over a month ago Google Analytics launched some new features including Advanced Segments and Custom Reporting. [...]
Continue reading...Book Review: Neuromarketing
I breezed through a bunch of marketing books this weekend, but the one that really stood out as useful was Neuromarketing by Patrick Renvoise and Christophe Morin. If you do marketing in any way, shape or form this book should be on your “to read” list. It describes how the brain makes decisions and how [...]
Continue reading...Using 301 Redirects to solve URL Canonicalization: Low Hanging Fruit for SEO and Web Standards
This is the first part in a series of solid web standards that I plan on writing. There is a lot of simple web standards, or things that I think should be standards, that people either do the hard way or don’t make their site as user friendly as possible. So either you know exactly [...]
Continue reading...Social Survey: StumbleUpon
According to eBizMBA, StumbleUpon is the 5th largest social bookmarking site. It is one of the most well known and many people would say the most fun to use social bookmarking sites. What makes StumbleUpon so much fun is the StumbleUpon toolbar. What is so amazing about this toolbar is the ability to truly surf [...]
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