Tag Archive | "audience"

Talk Documentation to Me

Friday, June 11, 2010

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Talk Documentation to Me

If you’ve ever had a conversation with me that lasted longer than a few minutes, you know the one thing that will keep me talking is end-user documentation.  Whether you are writing documentation for your implementation of a CMS, a migration from one application to another, or simple instructions on using a Web form or [...]

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Help Me Help You: Social Media Education

Wednesday, July 8, 2009


Are you a resource on your campus for all things social media? Yes? Let’s brainstorm about how we can best react to and assist people on campus who come to us to ask for guidance with some ideas they have.

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Email is about hitting your user over the head with a sledgehammer

Thursday, January 8, 2009


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Social Media Comes Last

Saturday, December 20, 2008


There has been A LOT of discussion on Higher Education Blogs and at Higher Education conferences lately about this thing called Social Media. First of all Social Media isn’t all that complicated, in fact it’s the simplest and oldest form of marketing called relationship building.  As I’ve said many times before “social media = building [...]

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The problem with email benchmarks

Wednesday, December 10, 2008


Preface: So Kyle tells me its been a month since I’ve posted.  I’ll be honest - between conferences/live blogging, guest bloggers/contests and new writers, I’ve kind of been sitting back and letting the madness settle.  But to make up for it, here’s a nice little 1,000 word post on email marketing that I’m sure no [...]

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Practical Example of Google Analytics New Advanced Segments

Wednesday, November 26, 2008


Yesterday I posted a case study showing how email marketing is still relevant to Young Alumni.  Because it’s the day before Thanksgiving and it’s a little slow I’ve been doing a little more digging into that campaign.  A little over a month ago Google Analytics launched some new features including Advanced Segments and Custom Reporting.  [...]

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Book Review: Neuromarketing

Wednesday, September 10, 2008


I breezed through a bunch of marketing books this weekend, but the one that really stood out as useful was Neuromarketing by Patrick Renvoise and Christophe Morin. If you do marketing in any way, shape or form this book should be on your “to read” list.  It describes how the brain makes decisions and how [...]

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Using 301 Redirects to solve URL Canonicalization: Low Hanging Fruit for SEO and Web Standards

Thursday, August 21, 2008


This is the first part in a series of solid web standards that I plan on writing.  There is a lot of simple web standards, or things that I think should be standards, that people either do the hard way or don’t make their site as user friendly as possible.  So either you know exactly [...]

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Social Survey: StumbleUpon

Monday, February 18, 2008


According to eBizMBA, StumbleUpon is the 5th largest social bookmarking site.   It is one of the most well known and many people would say the most fun to use social bookmarking sites.  What makes StumbleUpon so much fun is the StumbleUpon toolbar.  What is so amazing about this toolbar is the ability to truly surf [...]

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