When developing a social media policy, it is important to remember the nature of “social media” as a web platform. By creating an official presence for your college or university on a social media platform, you are immediately opening a dialogue with your audience. With every post you make, you’re engaging in a conversation that [...]
Continue reading...The basic concept of the social web and Web 2.0 is one of conversations and user generated content. Engagement. Interaction. My focus today is on the former, with a dab of latter. Universities are much like other big brands, people talk about us in a lot of places, in a lot of ways, both good [...]
Continue reading...Last week at Stamats, I was involved in more than a few sidelines conversations about becoming a higher ed blogger. Some people felt intimidated, as if they didn’t have anything valuable to add to the conversation. Others were concerned about backlash from their institutions if other employees (or even worse, their bosses) found out about [...]
Continue reading...Starting in January we tried something a little different with our First Year Student blogs. As I’ve reported before I had a hunch that prospective students care more about videos, where their parents are more likely to read the student blogs. In a creative effort and some good collaboration we were able to combine the [...]
Continue reading...I’ve noticed over the months that there is a select group of people that seem to comment across the blogs in the Higher Education arena. I’m assuming that there are more individuals following the conversation as BlogHighEd is reporting over 250 RSS subscribers on their site and I’ve got slightly over 75 on a good [...]
Continue reading...The big news of the week is Yahoo’s acquisition of IndexTools. I’m not saying this because of personal experience, but that appears to be the buzz from a lot of blogs that I follow. Unfortunately I must admit I’ve never used IndexTools so I’m at a loss here. Here are some links to what experts [...]
Continue reading...So as I mentioned in my first post starting a blog and doing a better job of professional development is one of my New Year’s resolutions. This has been quite an adventure getting the blog to the point that it is now. Hours of research, installation, and decision making later I think the blog is [...]
Continue reading...
3 Comments