Tag Archive | "twitter"
Social Media Policy Resource Guide for Higher Ed
When developing a social media policy, it is important to remember the nature of “social media” as a web platform. By creating an official presence for your college or university on a social media platform, you are immediately opening a dialogue with your audience. With every post you make, you’re engaging in a conversation that [...]
Continue reading...E-Expectations: How to Focus Your Online Recruiting Efforts
Yesterday, Noel-Levitz released it’s latest E-Expectations Report about what college-bound students are looking for in terms of online engagement during the admissions process. They surveyed more than 1,000 high school students about their online behavior and expectations. As usual, it contained a wealth of information about where colleges should consider focusing their efforts. Here are [...]
Continue reading...Negative Comments Take 2: My Personal Rules
Many people have asked lately, ‘how do we deal with negative comments’? It is always asked at the start of a new social media campaign, usually in fear or as an excuse. Be it in Facebook, Twitter, blog comments, etc., this still is an issue I think becomes more personal than institutional. Of course companies [...]
Continue reading...University Twitter Accounts: Spring Cleaning
For some of us, Twitter management may be a luxury (or a curse) that we aren’t able to allot much time to. A necessary tactic for most, we may have students to do this or may be on a weekly schedule of checking ritualistically every few days. But, for those who are lucky enough to [...]
Continue reading...Negative Facebook Comments: @#$% Me
I knew smooth sailing couldn’t last forever. Someday, that dreaded negative comment would rear its ugly head on our university Facebook page. I just didn’t know it would be so harassing, misplaced and something that would give me an instant panic attack.
Continue reading...Why Do I Tweet? I Do It for You
A good friend of mine, @jeffswain, over at the five-4-six blog, posed a really tough question and I’ve been asking myself ever since:
Continue reading...Best Admission Uses of Twitter
For 2010, it is safe to expect that Twitter will not see a diminished roll in university marketing and admissions strategy plans. However, it’s hard to avoid that some people will be coming to the web guys to have them set up their admissions office with Twitter (or will do it themselves), but then will [...]
Continue reading...The Credibility of College Info from Social Network Sites (or Lack Thereof)
Last month at NACAC, I got my hands on a copy of the Hobsons Domestic Research Report 2009-2010. It’s a fantastic report that every admissions professional should get their hands on, but one set of numbers specifically stood out to me. Hobsons asked sophomores, juniors and seniors about their perceptions of the credibility of college [...]
Continue reading...Building Your Own Listening Post
The basic concept of the social web and Web 2.0 is one of conversations and user generated content. Engagement. Interaction. My focus today is on the former, with a dab of latter. Universities are much like other big brands, people talk about us in a lot of places, in a lot of ways, both good [...]
Continue reading...The Great Keynote Meltdown of
Update 01/11/2010: This post was nominated for the Edublog higher ed Most Influential Blog Post of 2009. Even though we didn’t win, I personally want to thank all of you that voted for us. Thank you for all of your support!
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