Tag Archive | "twitter"

Social Media Policy Resource Guide for Higher Ed

Social Media Policy Resource Guide for Higher Ed

When developing a social media policy, it is important to remember the nature of “social media” as a web platform. By creating an official presence for your college or university on a social media platform, you are immediately opening a dialogue with your audience. With every post you make, you’re engaging in a conversation that [...]

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E-Expectations: How to Focus Your Online Recruiting Efforts

Yesterday, Noel-Levitz released it’s latest E-Expectations Report about what college-bound students are looking for in terms of online engagement during the admissions process. They surveyed more than 1,000 high school students about their online behavior and expectations. As usual, it contained a wealth of information about where colleges should consider focusing their efforts. Here are [...]

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Negative Comments Take 2: My Personal Rules

Many people have asked lately, ‘how do we deal with negative comments’? It is always asked at the start of a new social media campaign, usually in fear or as an excuse. Be it in Facebook, Twitter, blog comments, etc., this still is an issue I think becomes more personal than institutional. Of course companies [...]

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University Twitter Accounts: Spring Cleaning

For some of us, Twitter management may be a luxury (or a curse) that we aren’t  able to allot much time to. A necessary tactic for most, we may have students to do this or may be on a weekly schedule of checking ritualistically every few days. But, for those who are lucky enough to [...]

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Negative Facebook Comments: @#$% Me

I knew smooth sailing couldn’t last forever. Someday, that dreaded negative comment would rear its ugly head on  our university Facebook page. I just didn’t know it would be so harassing, misplaced and something that would give me an instant panic attack.

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Why Do I Tweet? I Do It for You

Why Do I Tweet? I Do It for You

A good friend of mine, @jeffswain, over at the five-4-six blog, posed a really tough question and I’ve been asking myself ever since:

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Best Admission Uses of Twitter

Best Admission Uses of Twitter

For 2010, it is safe to expect that Twitter will not see a diminished roll in university marketing and admissions strategy plans. However, it’s hard to avoid that some people will be coming to the web guys to have them set up their admissions office with Twitter (or will do it themselves), but then will [...]

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The Credibility of College Info from Social Network Sites (or Lack Thereof)

Last month at NACAC, I got my hands on a copy of the Hobsons Domestic Research Report 2009-2010. It’s a fantastic report that every admissions professional should get their hands on, but one set of numbers specifically stood out to me. Hobsons asked sophomores, juniors and seniors about their perceptions of the credibility of college [...]

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Building Your Own Listening Post

Building Your Own Listening Post

The basic concept of the social web and Web 2.0 is one of conversations and user generated content.  Engagement.  Interaction.  My focus today is on the former, with a dab of latter.  Universities are much like other big brands, people talk about us in a lot of places, in a lot of ways, both good [...]

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The Great Keynote Meltdown of 2009

The Great Keynote Meltdown of 2009

Update 01/11/2010: This post was nominated for the Edublog higher ed Most Influential Blog Post of 2009. Even though we didn’t win, I personally want to thank all of you that voted for us. Thank you for all of your support!

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