Great article! I would like to throw in a good word for our school. Butler is a small midwestern school that flies under the social media radar because of our size. I am happy to say that we have been using Twitter for nearly 2 years now and have seen tremendous results from our efforts.
We post everything from prospective and admitted student events to tips for parents and the college search process. We even track how many students register for our events who have come from Twitter.
Check out our twitter profile @gobutler or the rest of our social media at https://go.butler.edu/cs
Happy Blogging and More!