Director of Web Marketing

[ Survey ] Getting to Know Our Catalogs

Thursday, October 28,

Everyone has one. We all face the same basic challenges when it comes to moving this once exclusively print document to the realm of the web. Let’s share some information and start looking more deeply at this challenge. Your feedback will be greatly appreciated, and we encourage everyone to forward this survey on to those [...]

Got Centerpiece? So Does Everyone Else.

Wednesday, October 13,

6 Comments

Well, HighEdWeb has come and gone yet again. Year after year, I find it continues to be a worthwhile investment. In case you didn’t get a chance to drop in on my presentation this year, I was able to con a kind friend into holding a little Flip cam the whole time through my crazy [...]

Homepage Centerpiece Survey

Monday, September 27,

0 Comments

At HighEdWebin Cincinnati I will be giving a presentation on the role and strategy surrounding centerpieces on home pages in higher ed. This information will be used in a 100% anonymous manner to reinforce and inform certain points that I will be making. The information you provide will be extremely helpful in ensuring [...]

Content Strategy Roles and You

Thursday, August 19,

2 Comments

For all of the web shops out there that are already set up with eight different people devoted to the content strategy process for your university - see you later. You probably don’t need to worry about today’s post. For the rest of you (by which, I think we’re still talking about nearly everyone), well, [...]

Content Strategy is More than Marketing Strategy

Tuesday, August 10,

5 Comments

I know that many of you are in the same camp as me when it comes to the ideal way of setting up effective web governance. The prime idea being that “web communications,” as a discipline and as an organizational unit, isn’t something that answers solely to marketing, public relations, or information technology. When you [...]

Online Cataloging Done Right(ish)

Thursday, August 5,

2 Comments

I think that out of any web project I’ve ever dealt with in higher education, online cataloging has got to be the biggest white unicorn of them all. If you scour the web for them, you’ll discover that examples of ‘good’ catalogs are few and far between (and you’ll note I’m certainly not putting my [...]

Content Management Manifesto

Monday, August 2,

8 Comments

It is the ocean. A never-ending sea of waves, storms, battles, and challenges. Where we think we see an island of solitude, it’s merely an illusion brought on by fatigue and frustration. What is it? Managing the content of our web sites. First piece of advice, go read Kristina Halvorson’s Content Strategy for the Web. [...]

How Luther College is using Reason

Monday, July 12,

2 Comments

For the past decade Dreamweaver and Contribute were the primary web workhorses at Luther College. InEZ Publish, an open-source content management system (CMS), was chosen to process admissions applications. The following year EZ Publish was decommissioned, and the entire admissions site and home page were moved into a commercial CMS, which failed to [...]

CMS Accessibility Compliance Worksheet

Monday, June 14,

1 Comment

This weekend, we had a question come in via Ask the Gurus wondering if we knew of any resources that rank content management systems according to their level of compliance to 508 accessibility standards. Accessibility being the great rainbow unicorn that it is, I was not aware of any list that had been put together [...]

Mobile PittState - How We Did It With No Money or Resources

Tuesday, June 8,

7 Comments

I promised a followup to the mobile site roundup, and by jimminy I deliver. If you follow me on Twitter, you’ve probably caught wind of the release of Pittsburg State University’s new mobile web site. This has been a big step for us for a number of reasons. Our deployment isn’t perfect, we aren’t as [...]