Tag Archive | "Social Media"

Social Media Policy Resource Guide for Higher Ed

When developing a social media policy, it is important to remember the nature of “social media” as a web platform. By creating an official presence for your college or university on a social media platform, you are immediately opening a dialogue with your audience. With every post you make, you’re engaging in a conversation that [...]

Continue reading...

#heweb10 - “Hella Drop Shadow”: Presenting and Teaching in the Era of the Backchannel

Robin Smail (@robin2go), Patti Fantaske, and Lori Packer (@LoriPA) moderated an audience participation session discussing the ever-growing importance of the backchannel - conversation between audience members - in conferences and in the classroom. As the backchannel has moved into to Twitter and online, it has broken geophysical and time constraints - it spreads across the [...]

Continue reading...

Social Media Recruitment: Do prospects really use it??

Research- it’s a great way to find out what’s going on in recruitment today. In the past few weeks, several reports have been released that give us a picture of where high school students are looking for information when searching for colleges. This research is a great way to see how recruitment is trending on [...]

Continue reading...

Teaching Privacy: Friends Don’t Let Friends Post to Facebook

I’ve been wanting to do a post about some of the privacy training I’ve been doing for faculty and staff since the last time Facebook updated its privacy policy.  It’s hard to keep track of when, where, and how many times Facebook has changed its privacy policy.  But this is not a post about quitting [...]

Continue reading...

Phone Calls Too Impersonal for Today’s Prospects?

I taught two classes at Champlain College this semester, both of which wrapped up last week. For one of the classes, an advanced course for seniors called Internet Issues and Strategies, students had to write a final paper/case study about an organization using technology in an innovative way….and wouldn’t you know it but one of [...]

Continue reading...

Negative Comments Take 2: My Personal Rules

Many people have asked lately, ‘how do we deal with negative comments’? It is always asked at the start of a new social media campaign, usually in fear or as an excuse. Be it in Facebook, Twitter, blog comments, etc., this still is an issue I think becomes more personal than institutional. Of course companies [...]

Continue reading...

Why Social Media Belong in the Classroom, Part II

Back when I was a high school English teacher in the late 1990s and early 2000s, I wanted teaching English to be fun like my high school art classes. Art class wasn’t about sitting in rows and listening; it was about listening to the radio, getting out of our seats and making something.

Continue reading...

Why Social Media Belong in the Classroom

Students in New York served detention for remarks they made about a teacher on a Facebook group, three teens in Massachusetts were charged with identity theft for creating a fake Facebook page in a classmate’s name, and a professor in Pennsylvania was suspended over her Facebook posts.  Even when social media is not in the [...]

Continue reading...

Digital Tattoos? Who Gives a Shit?

I cursed on the Internet.  My professional career is over.  Let this be a lesson to all those little snots on social media that “everything you say and do on the Interwebs can be used against you in the nebulous future”.

Continue reading...

Reflections on Stamats SIM Tech

I’m going to spend the next few days at the American Marketing Associations Symposium on the Marketing of Higher Education, live blogging when I can, but first I wanted to post an update from SIM Tech.

Continue reading...