Tag Archive | "Email"
Social Media Recruitment: Do prospects really use it??
Research- it’s a great way to find out what’s going on in recruitment today. In the past few weeks, several reports have been released that give us a picture of where high school students are looking for information when searching for colleges. This research is a great way to see how recruitment is trending on [...]
Continue reading...Can Video Chats be Useful in Recruitment?
April is an incredibly important month for Admission Offices around the country. There’s accepted student open houses, email campaigns, school swag to be mailed, and events across the country to convince top high school students that they should deposit to your school by May 1. What’s the point of all these increased marketing efforts? Sure, [...]
Continue reading...Borders Email FAIL (and how colleges can avoid the same mistake)
Borders, Borders, Borders. :::sigh::: You know that normally I’m a fan of your email. I always talk about you understanding creating value for the user during my Five Commandments of Email Marketing presentation. But yesterday, you let me down. I woke up bright and early to get an email from you with the following subject line: [...]
Continue reading...Time to get serious about
“Direct mail has begun spiraling into what we believe is a precipitous decline from which it will never fully recover”
Continue reading...The problem with email benchmarks
Preface: So Foundertells me its been a month since I’ve posted. I’ll be honest - between conferences/live blogging, guest bloggers/contests and new writers, I’ve kind of been sitting back and letting the madness settle. But to make up for it, here’s a nice little 1,000 word post on email marketing that I’m sure no [...]
Continue reading...Practical Example of Google Analytics New Advanced Segments
Yesterday I posted a case study showing how email marketing is still relevant to Young Alumni. Because it’s the day before Thanksgiving and it’s a little slow I’ve been doing a little more digging into that campaign. A little over a month ago Google Analytics launched some new features including Advanced Segments and Custom Reporting. [...]
Continue reading...Why do email marketing?
Why do email marketing? Mark Brownlow’s post on of that title on Email Marketing Reports presents an excellent argument about why email marketing is still relevant, despite all the claims of its death. Here are the highlights:
Continue reading...Subject Line Customization: Too Much Like Spam?
Yesterday, I received an email from MoveOn.org that merged the name of the town I live in into the subject line. I’ll admit, it got my attention, as it was the first email I can recall seeing with this type of customization. But it didn’t necessarily catch my attention in a good way - I [...]
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