Tag Archive | "Google Analytics"
Analytics Reports: Flying Solo?
Much to my excitement, lately analytics have become a trending topic in higher ed. From blogs and sites to webinars and conferences, analytics have been the talk of the web. And for good reason: how else would we have a glimpse into how visitors use our site, and if we should continue what we are [...]
Continue reading...Higher Ed Web Analytics: What’s Really Important to Report?
Ok. I’m sure most of us know what’s important. Kyle, for one, has done an excellent job in helping us all - myself included - in understanding how to use analytics to improve our higher ed web pages. But what I’m talking about here is: what’s important to tell your VP or others? As a [...]
Continue reading...Mobile Analytics Revisited (Have You Been Keeping Up?)
This past March, I wrote a tutorial that described some techniques of measuring mobile traffic in Google Analytics. Believe it or not, you can’t just set that kind of stuff and forget it. In just the eight months since then, the topography of the mobile landscape has changed, and I wanted to share some changes [...]
Continue reading...Mobile Analytics: The Neglected Mutant Step Child
How many iPhones visited your site yesterday? Can you tell me? Could you get it set up if you needed to? At many universities, concerns about the usage of mobile devices (i.e. PDAs and smart phones) are increasing with respect to their web sites. Are they meeting the needs of the users? Can the users [...]
Continue reading...Offline Campaign Tracking: Presentation Clickthrough Comparison
So if you have been reading this blog for any amount of time you know that in the last quarter ofI made the Higher Education conference circuit presenting at HighEdWeb, Stamats, and Case V. At each of those conferences I presented on the subject of Web Analytics. As I told people at each [...]
Continue reading...The Top 10 Posts of
So this blog was started the beginning ofand since then we have grown to over 600 readers and hopefully helping you actually making a difference in college websites across the country. I absolutely love the higher education community and the environment this blog has become a hub for over the last year. I’ll [...]
Continue reading...Tracking Flash Interaction with Google Analytics
The following is a guest post by Associate Director, Associate Director of Web Communications at Wayne State University. Associate Directorwrites on the Universities Web Communications Blog and is the mastermind behind EDU Checkup video blog which strives to “turn Web Workers into Web Rockstars”! Besides connecting on his personal blog, you can also connect with [...]
Continue reading...Need a quick Usability Test? Have you looked at Google Site Search?
Google Site Search is one of those additional functionalities in Google Analytics that is very easy to skip over. Once again I’m picking up a topic that Shelby Thayer already started on Trending Upward, but I think that it’s completely worth mentioning again. Spending time in your Site Search data is definitely something that should [...]
Continue reading...3 Quick Tips to Tag and Track with Google Analytics
Tagging and tracking can be an important way to segment and understand user behavior on your website. Google Analytics offers lots of ways to do this, but finding out how to do it isn’t always so obvious. Knowing a little bit more about your visitors allows you to make better more informed decisions and ultimately [...]
Continue reading...Dealing with a “404 - Page Not Found Error” Properly
The other week Shelby Thayer wrote an excellent post titled, Instantly Actionable – The 404 Page. Reading through her post got me thinking this is definitely a Web Standard that every site needs to implement properly, but very few take the time to do it. Nobody likes to see an ugly “The page cannot be [...]
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