Tag Archive | "Google Analytics"

Analytics Reports: Flying Solo?

Monday, August 9, 2010

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Analytics Reports: Flying Solo?

Much to my excitement,  lately analytics  have become a trending topic  in higher ed. From blogs and sites to webinars and conferences, analytics have been the talk of the web. And for good reason: how else would we have a glimpse into how visitors use our site, and if we should continue what we are [...]

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Higher Ed Web Analytics: What’s Really Important to Report?

Thursday, April 15, 2010

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Ok. I’m sure most of us know what’s important. Kyle, for one, has done an excellent job in helping us all - myself included - in understanding how to use analytics to improve our higher ed web pages. But what I’m talking about here is: what’s important to tell your VP or others? As a [...]

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Mobile Analytics Revisited (Have You Been Keeping Up?)

Wednesday, November 4, 2009

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Mobile Analytics Revisited (Have You Been Keeping Up?)

This past March, I wrote a tutorial that described some techniques of measuring mobile traffic in Google Analytics.  Believe it or not, you can’t just set that kind of stuff and forget it.  In just the eight months since then, the topography of the mobile landscape has changed, and I wanted to share some changes [...]

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Mobile Analytics: The Neglected Mutant Step Child

Thursday, March 12, 2009

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Mobile Analytics: The Neglected Mutant Step Child

How many iPhones visited your site yesterday?  Can you tell me?  Could you get it set up if you needed to?  At many universities, concerns about the usage of mobile devices (i.e. PDAs and smart phones) are increasing with respect to their web sites.  Are they meeting the needs of the users?  Can the users [...]

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Offline Campaign Tracking: Presentation Clickthrough Comparison

Tuesday, February 10, 2009

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Offline Campaign Tracking: Presentation Clickthrough Comparison

So if you have been reading this blog for any amount of time you know that in the last quarter of 2008 I made the Higher Education conference circuit presenting at HighEdWeb, Stamats, and Case V.  At each of those conferences I presented on the subject of Web Analytics.  As I told people at each [...]

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The Top 10 Posts of 2008

Thursday, January 8, 2009

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So this blog was started the beginning of 2008 and since then we have grown to over 600 readers and hopefully helping you actually making a difference in college websites across the country.  I absolutely love the higher education community and the environment this blog has become a hub for over the last year.  I’ll [...]

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Tracking Flash Interaction with Google Analytics

Friday, November 21, 2008

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The following is a guest post by Nick DeNardis, Associate Director of Web Communications at Wayne State University.  Nick writes on the Universities Web Communications Blog and is the mastermind behind EDU Checkup video blog which strives to “turn Web Workers into Web Rockstars”!  Besides connecting on his personal blog, you can also connect with [...]

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Need a quick Usability Test? Have you looked at Google Site Search?

Tuesday, September 23, 2008

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Google Site Search is one of those additional functionalities in Google Analytics that is very easy to skip over.  Once again I’m picking up a topic that Shelby Thayer already started on Trending Upward, but I think that it’s completely worth mentioning again.  Spending time in your Site Search data is definitely something that should [...]

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3 Quick Tips to Tag and Track with Google Analytics

Monday, September 8, 2008

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Tagging and tracking can be an important way to segment and understand user behavior on your website.  Google Analytics offers lots of ways to do this, but finding out how to do it isn’t always so obvious.  Knowing a little bit more about your visitors allows you to make better more informed decisions and ultimately [...]

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Dealing with a “404 - Page Not Found Error” Properly

Thursday, September 4, 2008

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The other week Shelby Thayer wrote an excellent post titled, Instantly Actionable – The 404 Page.  Reading through her post got me thinking this is definitely a Web Standard that every site needs to implement properly, but very few take the time to do it.  Nobody likes to see an ugly “The page cannot be [...]

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