Tag Archive | "content"
edUi Conference Wrap Up
This week I attended the edUi conference in Charlottesville, VA. The conference focuses on the universal methods and tools of user interface and interaction design as well as the unique challenges of producing websites and applications for large institutions. edUi is a perfect opportunity for web professionals at institutions of learning including: higher education, K-12 [...]
Continue reading...#heweb10 - Content Strategy: Key to Effective Web Content
Rick Allen (@epublishmedia) began his session with the statement: “The moment you add content to a website, you become a publisher. Shouldn’t you act like one?”
Continue reading...Content Strategy is More than Marketing Strategy
I know that many of you are in the same camp as me when it comes to the ideal way of setting up effective web governance. The prime idea being that “web communications,” as a discipline and as an organizational unit, isn’t something that answers solely to marketing, public relations, or information technology. When you [...]
Continue reading...Content Management Manifesto
It is the ocean. A never-ending sea of waves, storms, battles, and challenges. Where we think we see an island of solitude, it’s merely an illusion brought on by fatigue and frustration. What is it? Managing the content of our web sites. First piece of advice, go read Kristina Halvorson’s Content Strategy for the Web. [...]
Continue reading...The Content Editor’s Missing Manual
A few months ago I wrote about how to train content contributors, this article is a little different. It’s meant to be a resource you can point anyone publishing content to the web. The goal is to explain why the web acts different than Word, a general outline of creating semantic documents and how to [...]
Continue reading...Spring Cleaning: Finding your lost sock. The guide to content audits.
So how long has it been since you did a Web content audit on your institution’s homepage? A year? Two? Never? I’m not talking about just surfing from page to page making sure everything checks out but a real content inventory of every page and inspection of the content quality.
Continue reading...[Results] Are Classes in Your Toolbox?
Towards the end of 2009, we started a new survey of higher ed web professionals to take a look at one potential way that you are using the resources around you. The question centered on a fairly simple, central concept: odds are that on your campus you have classes teaching the creation of different kinds [...]
Continue reading...Best practices for training content contributors
The driving force of any web site is the content contributors, the people who know every detail of their department and hold the key to student success. These are the people you want publishing web content. What they have is value, the closer you can get them to the content creation process the better.
Continue reading...[Guru Survey] Are Classes In Your Toolbox?
Good budgeting includes doing effective resource management. The web has to produce a lot of different media, and so making the most of our resources is extremely important. This is becoming increasingly important as we’re asked to do more with less. The neat thing about higher ed though is that we have access to a [...]
Continue reading...Higher Ed Content: Have It Your Way.
Eleven years ago, I began my professional career as a high school English teacher. All was right with the world until we introduced gradebook software in our district, and things were never the same again. I would get make-up work on my desk in the morning and have students stop by over lunch wondering when [...]
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