Tag Archive | "Email"
A Rant on Pageviews NOT being a Quality Metric
I was having a discussion in a forum the other day when someone mentioned that they were changing some pages on there site with the hope of increasing pageviews. As Head of Marketing is known to do with email metrics the web analytics individual that I strive to be went on the defensive, or offensive if you [...]
Continue reading...Email Stats Can Be Deceiving
This week I attended a demo of Harris Connect’s email marketing tool. Harris is a popular tool for maintaining alumni communities and the email tool they offer is fairly sophisticated in regards to segmentation your audience to target a message to the audience. But where it lacks is reporting, leading to what could be statistics [...]
Continue reading...E-mails, E-mails Everywhere and Not a One to Spam.
It was brought to my attention the other day that there are some concerns about e-mail addresses published on our college’s web site and the effect it has on spam. It turns out the filters here run through about 10,000,000 emails a day, about 7% of which are passed on as being actual, legitimate messages. [...]
Continue reading...New Standards for Email Subject Lines
A few weeks ago, Founderwas caught off guard when asked about subject lines at eduWeb. I don’t fault him. Subject lines are tricky - you’re got a minimal amount of characters to convince someone that your email deserves their attention.
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