Tag Archive | "Marketing"

Live Blogging AMA: Reinvention

Speakers: Teri Lucie Thompson, Purdue University and Elizabeth Scarborough, SimpsonScarborough If you are reinventing, you need a poster child (one that is not controversial and one that is very easy to see transformation in). At Purdue, it was a broken pay telephone that was the first thing people saw at the visitors center - the [...]

Continue reading...

Live Blogging AMA: Rebranding Tradition with Uncommon Results

Speaker: Dr. John F Carney III, Chancellor, Missouri University of Science and Technology Opening Video:

Continue reading...

Live Blogging AMA Higher Ed: From Gandhi to Google

Speaker: Bill Toliver, Director, The Matale Line One of your great goals as a professional should be to be fired - that’s when you know you’re pushing the envelope.

Continue reading...

Reflections on Stamats SIM Tech

I’m going to spend the next few days at the American Marketing Associations Symposium on the Marketing of Higher Education, live blogging when I can, but first I wanted to post an update from SIM Tech.

Continue reading...

The Credibility of College Info from Social Network Sites (or Lack Thereof)

Last month at NACAC, I got my hands on a copy of the Hobsons Domestic Research Report 2009-2010. It’s a fantastic report that every admissions professional should get their hands on, but one set of numbers specifically stood out to me. Hobsons asked sophomores, juniors and seniors about their perceptions of the credibility of college [...]

Continue reading...

Review: MobileEducator iPhone Application and CMS

Review: MobileEducator iPhone Application and CMS

Last week I was contacted by @lisakribs about a new piece of software her company is developing called MobileEducator, designed for colleges and universities to enable low cost entry into the mobile arena.  The software looked fairly neat, and I thought it might be something that plenty of our readers might see value in, so [...]

Continue reading...

Show Me The Conversions

The job of a college admissions office is to enroll students at the institution. That is their sole reason for being. It is why the college invests money in them. It’s why the admissions staff has jobs.

Continue reading...

A Primer for Effective Email Marketing

A Primer for Effective Email Marketing

The following is a guest post by Scott Cohen, Marketing Copywriter at Western Governors University. Scott writes and manages copy for the university’s public website, email marketing campaigns, and direct mail campaigns. Scott also writes on his personal blog and contributes his opinions and critiques on email marketing on The Email Zoo Blog. You can [...]

Continue reading...

Help Me Help You: Social Media Education

Are you a resource on your campus for all things social media? Yes? Let’s brainstorm about how we can best react to and assist people on campus who come to us to ask for guidance with some ideas they have.

Continue reading...

Easy ROI on Facebook Ads

Easy ROI on Facebook Ads

I love Facebook Ads.  They’re easy to set up, targeted, and give you free visibility among your audience, since you only pay for them when they click on the ad and go to your website/page/whatever you have set up.  They’re also relatively easy to figure out your Return on Investment for using a few simple [...]

Continue reading...