Archive | Marketing
Got Centerpiece? So Does Everyone Else.
Well, HighEdWeb has come and gone yet again. Year after year, I find it continues to be a worthwhile investment. In case you didn’t get a chance to drop in on my presentation this year, I was able to con a kind friend into holding a little Flip cam the whole time through my crazy [...]
Continue reading...The Power of “Social” in Social Media
Think about what goes into your social media strategy when launching campaigns. You talk about content, distribution, action, and community management. There’s helpful guides on how to track ROI after you launch a campaign and tools to provide analytics to your team members. If you step back from the computer and think about the true [...]
Continue reading...Viral Videos: What It Means and Tips For Going Viral
Last Sunday night I had the pleasure of being a guest host on Seth Odell’s new weekly web show Higher Ed Live. You might remember the plug I wrote a few weeks ago. Well after the first two episodes Seth has found a niche where he is providing a ton of value to the higher [...]
Continue reading...Higher Ed and the Real-Time Web
On Sept. 14, I spoke at the 140 Characters Conference (#140conf) in Boston, an event that aims to “provide attendees with knowledge, perspectives and insights to the next wave of effects Twitter and the real-time internet will have on business.” What follows is an adaptation of the talk I delivered, “Higher Ed in the Now: Building [...]
Continue reading...Content Strategy is More than Marketing Strategy
I know that many of you are in the same camp as me when it comes to the ideal way of setting up effective web governance. The prime idea being that “web communications,” as a discipline and as an organizational unit, isn’t something that answers solely to marketing, public relations, or information technology. When you [...]
Continue reading...E-Expectations: How to Focus Your Online Recruiting Efforts
Yesterday, Noel-Levitz released it’s latest E-Expectations Report about what college-bound students are looking for in terms of online engagement during the admissions process. They surveyed more than 1,000 high school students about their online behavior and expectations. As usual, it contained a wealth of information about where colleges should consider focusing their efforts. Here are [...]
Continue reading...Higher Ed Headbutt: Engagement Vs. ROI
Running off of my previous post, Calculating Engagement: What Do They Want, the battle always arises: which is more important, engagement or ROI? The easy answer is, they’re equally relevant. However, often the former gets a bad rap due to the unusual amorphous nature that it takes and the lack of any solidly accepted structure [...]
Continue reading...Travel Recruitment: Why the Web Matters
Admissions Offices usually plan their fall travel season during the summer, based on future recruitment and enrollment goals, establishing good connections with local high schools, or revisiting historically successful fairs. But - how often do recruiters and web/marketing offices meet before travel season begins? There’s a few reasons why your web/marketing team should reach out [...]
Continue reading...Calculating Engagement: What Do They Want?
We’re all a flurry in our respective endeavours: creating dynamic content for our site, working on optimizing our text for search, creating opportunities for offline efforts to sync with online communities. But have we really stopped to consider how our target truly wants to receive content? How will we determine if what we created and [...]
Continue reading...A Quick Follow-up for Delaware the Musical
Four months of planning, choreography, writing orchestra parts, recording orchestra parts, incorporating ideas from prospective students, choir rehearsals, coordinating spaces and hundreds of students, meeting with alumni and faculty for inspiration, filming, editing, mixing, a HUGE on-campus release party, and 37,000+ hits later, Delaware: the MUSICAL is pecking its way through the depths of the [...]
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