Archive | Marketing
A Quick Follow-up for Delaware the Musical
Four months of planning, choreography, writing orchestra parts, recording orchestra parts, incorporating ideas from prospective students, choir rehearsals, coordinating spaces and hundreds of students, meeting with alumni and faculty for inspiration, filming, editing, mixing, a HUGE on-campus release party, and 37,000+ hits later, Delaware: the MUSICAL is pecking its way through the depths of the [...]
Continue reading...5 Tips for Running a Productive Social Media Meeting
Summer is almost upon the higher education world. You know what that means for enrollment and marketing offices - planning committees, mailing calendar adjustments, strategy meetings, year-end recaps.
Continue reading...Facebook Communities: Now What?
We’ve all had time to gripe, think and gasp at the new Facebook Community Pages. Director of Web Marketingdid an excellent job of getting us all up to speed with these latest evil doings in his previous post, Facebook Hates Your Brand. If you’re like me, you see it - at the very least - as a [...]
Continue reading...Phone Calls Too Impersonal for Today’s Prospects?
I taught two classes at Champlain College this semester, both of which wrapped up last week. For one of the classes, an advanced course for seniors called Internet Issues and Strategies, students had to write a final paper/case study about an organization using technology in an innovative way….and wouldn’t you know it but one of [...]
Continue reading...Facebook Hates Your Brand
Have you ever heard the phrase how you can have too much of a good thing? That’s sort of how I feel about Facebook’s move to add Community Pages. I understand it. It’s not that it doesn’t make some sense. But it feels very much like a case of execution before consideration. They thought it [...]
Continue reading...Delaware the Musical!
One of the most fun projects I’ve had the opportunity to work on since joining Fire Engine RED was the Junior & Sophomore Search project for the University of Delaware. I have been dying to write about this campaign since it started, but wanted to wait until it was complete to share it (others have [...]
Continue reading...Can Video Chats be Useful in Recruitment?
April is an incredibly important month for Admission Offices around the country. There’s accepted student open houses, email campaigns, school swag to be mailed, and events across the country to convince top high school students that they should deposit to your school by May 1. What’s the point of all these increased marketing efforts? Sure, [...]
Continue reading...So What if Butler Lost Monday Night! A BIGGER Lost Marketing Opportunity Occured!
Did you watch the NCAA College Basketball National Championship game Monday night? If you didn’t, a little school known as Butler University played in the biggest game of the school’s history. Yes, it’s true that they lost to Duke in a VERY close game, but I want to take a look at another sort of [...]
Continue reading...5 Ways to Increase Your Admissions Marketing Budget
This is a guest post by Elizabeth Kraus. Elizabeth is a marketing and branding expert and the co-founder of myUsearch.com, the Honest College Matchmaker, an online matchmaking service that delivers qualified and invested student inquiries to help colleges protect their brand, control marketing costs and connect to students who are actually interested in their institution.
Continue reading...Get on the Cluetrain
Would you like your very own, shiny copy of The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger? Of course you do, it’s an awesome book, and I want to help you get it. And believe it or not, it’ll be FREE (as in beer).
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