Archive | Marketing

Get on the Cluetrain

5. April


Would you like your very own, shiny copy of The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger? Of course you do, it’s an awesome book, and I want to help you get it. And believe it or not, it’ll be FREE (as in beer).

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University Twitter Accounts: Spring Cleaning

1. April


For some of us, Twitter management may be a luxury (or a curse) that we aren’t  able to allot much time to. A necessary tactic for most, we may have students to do this or may be on a weekly schedule of checking ritualistically every few days. But, for those who are lucky enough to [...]

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Organizing a Higher-Ed Online Media Stream

30. March


The following is a guest post by Zac Vineyard.  Zac is the Web Programmer for Northwest Nazarene University, where he manages their web server, content management system (Typo3), content editor training, and a variety of other web projects. He is very interested in the organization of large web sites and believes in low-cost, easy web [...]

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Negative Facebook Comments: @#$% Me

25. March


I knew smooth sailing couldn’t last forever. Someday, that dreaded negative comment would rear its ugly head on  our university Facebook page. I just didn’t know it would be so harassing, misplaced and something that would give me an instant panic attack.

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Borders Email FAIL (and how colleges can avoid the same mistake)

23. March


Borders, Borders, Borders. :::sigh::: You know that normally I’m a fan of your email. I always talk about you understanding creating value for the user during my Five Commandments of Email Marketing presentation. But yesterday, you let me down. I woke up bright and early to get an email from you with the following subject line: [...]

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What Colleges Can Learn from Nike

22. March


There aren’t many brands I’m completely loyal to, but Nike would definitely be one of them. Almost every sports related thing I own is Nike. I could spend hundreds of dollars on clothes, shoes and stuff I don’t even need online or at a store and still want to go back for more next week.

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Why Social Media Comes Last - Presentation from #edSocialMedia

16. February


It has been over a year since I first made the argument that social media comes last.  Today at the edSocialMedia Summit in Boston I dug a little more in actually explaining WHY.  This whole conference being on social media it was a little bit of a bold mood to explain why this is the [...]

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Authenticity: What I learned on my winter vacation

20. January


Last week, I vacationed with my family in Fort Myers, Florida and, despite the HORRIFIC cold, I was able to get out and do some shopping. I went into this one surf shop with my family and came upon the following ad:

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Reach More Students Without Leaving Your Office

4. January


Looking for something new to try this spring for your recruiting efforts? I recently saw a demo for CollegeWeekLive and was quite impressed with its features and the possibilities it creates for recruiters across the country.

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Learning SEO From Lady GaGa

2. December


Dear God, forgive me my sins, for I must speak the name of the Unholy One.  I mean Lady GaGa.  Let me be very clear on this point: prior to a couple months ago, aside from hearing some passing references to the name, I really had no clue who she was.  Frankly… I’m still not [...]

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