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Understanding SEO: Off-Page

13. May

Last week we looked at On-Page SEO so hopefully this week you are ready to understand the basics on the other side of the equation. Once again I’m not going to get into all the advanced functionality because I think if you can understand 80% of what you need to know, and quite frankly that [...]

Understanding SEO: On-Page

6. May

100 Comments

Search Engine Optimization (SEO) is not pixie dust or snake oil. It’s a group of fundamental things that when done to a website it makes your site more accessible and usable. The thing that I tell people all the time is “A search bot is your dumbest blindest user. If you aren’t creating your site [...]

If People Can’t Find It, Does It Matter?

13. April

13 Comments

Last year I hit up the Higher Education Conference circuit asking the question “If nobody is visiting your site does it matter?” in my web analytics presentations. This year I’m really digging into Search Engine Optimization (SEO) and as I am thinking about the SEO Best Practices presentation that I’ll be giving at eduWeb this [...]

Large Sites and Information Architecture

20. February

18 Comments

I apologize in advance, because this is going to be more of an article of philosophy, than a technical how-to. A while back I wrote a piece on the subject of breadcrumbs. In it, I made a comment about how breadcrumbs are a tool that helps expose the information architecture (IA) of a site to [...]

A Good Starting Point for SEO – Local Search

3. December

13 Comments

The following is a guest post by Jeff Howard. This is an introduction post to a 5 part series on his blog about local search for higher education. Jeff is a SEO consultant, and works independently out of www.catchsearchmarketing.com. He has been involved with various higher education marketing projects touching SEO and Interactive Applications. Jeff [...]

Xenu: Not just for Broken Links.

18. November

4 Comments

The following is a guest post by Chris Falzone, Web Developer at Edinboro University. Chris has a personal blog and you also connect with him through Twitter or LinkedIn. This is the second post in the .eduGuru Blogger(s) Search Contest.

Need a quick Usability Test? Have you looked at Google Site Search?

23. September

4 Comments

Google Site Search is one of those additional functionalities in Google Analytics that is very easy to skip over. Once again I’m picking up a topic that Shelby Thayer already started on Trending Upward, but I think that it’s completely worth mentioning again. Spending time in your Site Search data is definitely something that should [...]

Dealing with a “404 - Page Not Found Error” Properly

4. September

10 Comments

The other week Shelby Thayer wrote an excellent post titled, Instantly Actionable – The 404 Page. Reading through her post got me thinking this is definitely a Web Standard that every site needs to implement properly, but very few take the time to do it. Nobody likes to see an ugly “The page cannot be [...]

Using 301 Redirects to solve URL Canonicalization: Low Hanging Fruit for SEO and Web Standards

21. August

13 Comments

This is the first part in a series of solid web standards that I plan on writing. There is a lot of simple web standards, or things that I think should be standards, that people either do the hard way or don’t make their site as user friendly as possible. So either you know exactly [...]

Is Hosted Search Really Ready for Prime Time?

7. August

21 Comments

In my years that I’ve now spent in higher education, one universal truth I have found is that nothing quite moves a project along like when someone much more important and much less web savvy than you deems an issue worth addressing. Such was the case only a couple months after I had started at [...]